Tag: influencer marketing

Creator Economy Summit: Financial content is good for market; it should be regulated but not banned, say experts

For success in the field of content creation, Hegde said that influencers or content creators need to go deep into their understanding of the fintech product they want to talk about, make the right connects and work really hard. (Image source: Sharan Hegde via X)

The regulation of financial advice from influencers has been a hot topic of discussion over the last few months with many influencers coming under the scanner for promising assured returns.

Creator Economy Summit: I was one of the first actors in the game of seeking equity from startups, says Suniel Shetty

The veteran actor has invested in several startups, including jewellery brand MetaMan, NFT marketplace Colexion, health-tech startup Vieroots, wellness nutrition brand BodyFirst and fitness brand Aquatein, among others.

At Moneycontrol Creator Economy Summit 2023, the Bollywood star talks about dealing with box office failures, managing his money, and his favourite cricket player.

Creator Economy Summit: India a critical market for YouTube, will continue to influence strategy, says Ishan John Chatterjee

Ishan John Chatterjee is also betting on the latest AI advances to make it easier for creators to make content and maintain its position as a preferred platform for them.

While mobile devices continue to dominate usage on YouTube, Chatterjee said living room screens have been the fastest growing surface in India for the last five years.

Two influencers accused of a million dollar fraud continue to inspire people on Instagram

Meanwhile, hundreds of investors in India rue the loss of their investments, due to bad judgements and poor research. (Representative Image: Claudio Schwarz via Unsplash)

A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.

Onsitego partners with Hardik Pandya to increase awareness about device protection plans

Premium Gold Whey Protein, a derivative of milk, is a high biological value protein that contains essential amino acids necessary for muscle building and repair, and recovery. (Image sourced via @BCCI on X)

As per Onsitego, penetration of device protection plans is in low single digits in India v/s above 25 percent in developed markets. This under-penetration shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow.

Influencer marketing to exceed $30 billion in 2023; India second fastest growing market in 2022

According to the report, microinfluencers were the fastest-growing category within the sector last year, up 30.5 percent from the year before compared to macroinfluencers at 27.7 percent.

Influencer spend was driven by factors like an increase in time spent on social media by millennials and Gen Z, as well as an increase in the number of influencers, a majority of them nanoinfluencers.

Weekly Shorts: Instagram influencers for this holiday season

The next few months will be tricky for many brands and marketers. The holiday sale season will kick off next month with Halloween, followed by Black Friday and Cyber Monday 2023. The challenge be to create buzz leading up to the event with the help of the right influencers. (Representative Image: Maddi Bazzocco via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Gaming influencers – How would 28 percent GST affect marketing spends on influencers?

As per Rohit Agarwal,founder and chief executive officer, AlphaZegus, in the influencer space, the imposition of 28 percent GST is less of a concern than recession, which is a greater concern. (Representative Image: AronPW via Unsplash)

Starting October 1, a 28 percent GST will be imposed on the face value of both games of skill and games of chance. Storyboard18 connected with an influencer and industry experts to understand the impact of the levy on brands’ marketing spends on influencers and therefore, the influencer economy.