Tag: Layer’r Shot

Layer’r Shot debacle: Industry bodies should push for S&P compliance, in letter and spirit

Lapses of reason can happen even with the soundest systems and highest standards of rectitude. However, if, and when, they do happen, an opportunity to re-examine the standards and practices or S&P process presents itself. (Representational Image via Unsplash)

A S&P may provide a well-tested and reliable mechanism for keeping broadcast content in check, which is critical as brands are creating content at a furious pace.

Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

Over the years, the deo brands have started taking baby steps away from their sexist ad legacies, to talk about equality and respect. (Representational image: Samantha Sophia via Unsplash)

But the ad has also opened a can of worms. This isn’t the first questionable ad created by the brand.