Tag: Media

Elon Musk hosted a Twitter Space to address advertisers

The billionaire's first two weeks as the new Twitter owner in October were marked by rapid change. He quickly fired Twitter's previous CEO Parag Agrawal and other senior leaders and then laid off half its staff in November.

Musk discussed about the company’s plans to make a safe space for brands and users.

Suryakumar Yadav’s brand equity soars; more brand deals to be announced soon

His Instagram following has gone up by 300 percent, and he is in the top 10 when it comes to active users on Instagram. This is something that we have been working on building from a narrative perspective. Yadav is a witty and smart guy. He's got a good balance of humour, and at the same time, he's very hardworking. He's also a family man. So, all these personality attributes make him exciting for brands.

The 32-year-old cricketer’s endorsement fee has shot up to about Rs 65 lakh a day from Rs 20 lakh a day in 2021.

T20 World Cup: India in semis has advertisers cheering, ad revenue to exceed expectations

The third T20 will be played in Indore on October 4 in both sides’ final T20 warmups before the World Cup gets underway in Australia later this month. India won the first T20 by eight wickets on Wednesday. It did not make any changes Sunday to that team. (Image: @BCCI - Twitter)

The anticipation for higher audience traction for the tournament among advertisers has increased and viewership could go higher if India and Pakistan play the final.

Cringe influencers or not? Decoding corporate honchos’ social media game

Social media postings of corporate leaders are carefully planned. Industry insiders tell Storyboard18 that C-suite leaders have a mix of digital strategies under which they hire an agency/image consultant or an internal team to handle their postings; sometimes they are also personally involved in the process. Pictured (L to R) Mahindra Group’s chairman Anand Mahindra; RPG Enterprise' chairman Harsh Goenka; and founder and Managing director of Kalaari Capital Vani Kola.

Senior corporate leaders taking to social media humanise their larger-than-life-size brand image and engage their followers through an armoury of content. However, are they taking it a bit too far? Storyboard18 finds out.

YouTube Shorts are coming to a television screen near you

India is one of the markets for Courses' pilot rollout owing to the fact that there are 60 million plus videos that are related to digital skills or subjects taught in school. (Representational image via Unsplash)

YouTube Shorts will be rolled out over the coming weeks to smart television models, game consoles, and streaming devices made in 2019 or later.

Ayan Mukerji and Namit Malhotra on tech, VFX’s role in Brahmastra

There were 2400 VFX shots in Avengers: End Game, and there were 4500 VFX shots in Brahmastra: Part One - Shiva. Mukerji states that 30 percent of their overall budget was invested in VFX

Ayan Mukerji, director, writer, producer of Brahmastra and Namit Malhotra, founder, Prime Focus, chairman and global CEO of DNEG talk about tech talk about the way ahead for VFX in Indian cinema and more. Listen in.

Is Elon Musk ticking off too many business ambitions?

Musk has been vocal in the months leading up to his acquisition that he wanted to revamp how Twitter verifies accounts and handles bots. While the decision, predictably raised a storm on Twitter, his staccato decision making and rapid-fire announcements have raised serious concerns on the future of the platform. Twitter despite being much smaller than Facebook, You Tube and Instagram has de facto become the world’s virtual town square, where news breaks happen; movie stars; top athletes and heads of state share lock horns and their thoughts and squabble.

Combining the blue tick and Twitter premium subscription is certainly a problem. The best way forward would be to separate the two. This will make the whole process, transparent, equitable and remunerative and help Twitter retain its credibility without jeopardising its economics, suggests Lloyd Mathias.

Network18’s Hindi and English channels lead with highest market share in multiple markets

Operating EBITDA came in at Rs 137 crore for the financial year ended March 2023 as against Rs 1,080 crore in the previous year. EBITDA is earnings before interest, tax, depreciation and amortisation. (Representational image via Unsplash)

As per latest BARC data, both News18 India and CNN-News18 have maintained their position of being the number one channel across markets

The Twitter hullabaloo. And why it should choose to be ‘boring’ instead

With the acquisition of Twitter, the South African-American-Canadian citizen said that he would make the platform’s algorithm open-source, combat spambots and promote free speech.

The Elon Musk Twitter Takeover feels more like a soap opera, rather than a platform which the world’s richest man wants to be “maximally trusted” by users and advertisers.