Media – Page 107 – storyboard18

Elon Musk Effect: Marketers exercise caution, reviewing ad spends on Twitter

Pictured (L to R): S4 Capital Plc chairman Martin Sorrell; Elon Musk; WPP, CEO, Mark Read. Currently, marketers across the globe are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising.

Elon Musk’s new pitch to marketers is getting mixed reviews globally. Marketers are looking at pausing advertising on Twitter.

TV ads top ranking for conveying a positive impression of brands: GroupM report

TV retains a unique strength in building brand equity. Around 73 percent of audiences believe it is a brand’s responsibility to control where their advertising appears, as per the GroupM report.(Representative image via Unsplash)

In the APAC region, ads played on TV are ranked on top for conveying a positive impression of brands.

Indian gaming industry clocked $2.6 bn in FY22, set to cross $8.6 bn by FY27: Lumikai Report

Coming to gamers in the country, Indian gamers spent an average of 8.5 hours per week on mobile games in FY22. Time spent on top midcore games is approximately double of that of top casual games, with Free Fire leading the pack with average of 109 minutes spent/user/day. (Representative Image via Unsplash)

A young population with growing gaming-ready smartphone ownership and access to cheap data has led to sustained growth in gaming in India.

News channels give bang for buck: Why some marketers prefer News over GECs

Out of the top 10 brands present in 2023, 5 of them belonged to Reckitt Benckiser (India) and 3 belonged to Hindustan Unilever.

Marketers see News channels as a medium that provides frequency and reach, giving it an advantage over GECs.

Twitter’s chief marketing officer Leslie Berland logs out

Currently, marketers across the globe, are concerned about how the new leadership will pan out for advertising on the platform. 90 percent of Twitter’s revenue comes from advertising. A day before the acquisition, Musk had told Twitter advertisers in a note that he aspires for the microblogging site to be the most respected advertising platform in the world. (Representational image via Unsplash)

Berland is the latest executive to leave the social network, just after Elon Musk’s takeover.

Rs 5 lakh for a post: Finance influencers aka Finfluencers’ purses swell as content demand rises

Experts suggest that someday Indian finance influencers will come up with their own financial product where managing money would be easier. (Representational image via Unsplash)

As financial content is gaining popularity, finance influencers are seeing a sharp growth in their pay packages.

Elon Musk’s Twitter takeover raises concerns among marketers

Elon Musk, who earlier this year had dropped the plan to acquire Twitter citing a high number of fake accounts on the platform, had said that advertisers would not be able reach the customers they intended if Twitter was flooded with bogus accounts. According to Musk’s statements earlier this year, 10% of the platform’s daily active users who see ads are inauthentic accounts (Representative Image via Unsplash)

General Motors suspended its paid advertising on Twitter after Musk’s takeover, saying that the platform will change now and that it wants to understand the direction Twitter will take.

Tag: Media