Tag: Media

Madison Media Alpha bags Godrej & Boyce’s Rs 100 cr media mandate

The agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations. The account is estimated to be over Rs 100 crore and the incumbent agency is Starcom

The account was won in a multi-agency pitch and the agency will handle the entire gamut of media including TV, print, social media, digital, performance marketing, OOH and activations.

Ecommerce is at a nascent stage and I welcome new players entering the sector: Amazon’s Manish Tiwary

"As we move towards this goal of the $5 trillion economy, I think we have a few things which make me personally very optimistic. One is the age profile, the income profile and, more importantly, the spirit of entrepreneurship and the resilience which all of us, as consumers and as professionals, have," says Amazon’s Manish Tiwary

The global ecommerce juggernaut’s VP and country manager for India, Manish Tiwary, on how Amazon plans to unlock growth.

Simply Speaking: BBC at 100 – A hundred years with lessons for all

The BBC remains the world’s largest public service broadcaster with a total staff count of over 22,000, operating in over 70 countries. Its mission, laid down by Royal Charter, is to “act in the public interest,” champion impartiality, and “inform, educate and entertain.” (Image via Unsplash)

The BBC’s global spread, cultural impact and soft-power are undeniable. But the century-old media brand is up against a new world.

News versus GECs reach: How does BARC chairman and India’s top media planner see it?

As pr IPG's Shashi Sinha, "A lot of people do not know about another rule that the guidelines from the ministry highlights. The rule says 25 percent of the panel homes shall be rotated every year. The rotation is to be done in such a manner that older panel homes are removed first while maintaining the representativeness of the panel. This rotation is expected to be achieved in a staggered manner by rotating panel homes every month."

Speaking at the NBF conclave, Shashi Sinha referred to the News18 campaign and said it was an interesting way of waking up clients and saying that news can be a reach builder.

Why are advertising agencies hiring gamers?

A few ad agencies are waiting with open arms for gamers to join their ranks. These firms stand to gain from gamers' inside view of what is quickly becoming one of the biggest opportunities for marketers. (Representational image via Unsplash)

As the gaming industry in India grows by leaps, ad agencies are hiring gamers to make their offerings more relevant to today’s clients and audiences.

Privacy controls: Google is giving users more control over online ads

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

Google’s My Ad Center initiative gives users more control over their digital advertising experience, says the Alphabet-owned search giant.

Emphasis has shifted to localised themes and games: AIGF’s Roland Landers

The online gaming sector in India has witnessed an exponential growth in the last few years. It has now become more real time and social, and it will further revolutionise the investment trends in India leading to technological advancements, says All India Gaming Federation's Landers. (Representational image via Unsplash)

Roland Landers talks about the need to address ambiguity of perception in gaming, need for regulatory bodies and key gaming trends that dominate the industry.

From window shoppers to hardcore gamers, Indian users are ready to spend on gaming

From Candy Crush to Fortnite: A BCG report on the mobile gaming market in India states that there are six categories of users who have their own spending pattern. There are window shoppers who spend the least, then there are the time- crushers, indulgers, diehard gamers, socializers and prizewinners. Spends range anywhere between Rs80 and Rs900 approximately. (Representational image via Unsplash)

As gaming grows in India, users are opening up to the idea of spending money on games for better experiences.