Tag: Media

Anticipation builds for ZEEL AGM on December 16 as merger deadline looms

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Speculation has been rife among stakeholders about a potential shake-up in the leadership arrangement for the Zee-Sony merger.

Viacom18’s action against FairPlay results in the arrest of key stakeholder of the betting platform

Anil Jayaraj also touched upon the growing prominence of consuming various sports other than cricket and he hopes that the upcoming Paris Olympics will change that narrative. (Image source: Moneycontrol)

The online betting platform ‘FairPlay’ falsely advertised across print, digital media, and hoardings in Mumbai and other major cities. Not only endorsing the gaming/betting website but also illicitly associating itself with the streaming rights of IPL, using taglines like “Watch IPL for Free, LIVE”. Subsequently, it was revealed that IPL 2023 was being unlawfully streamed on the FairPlay platform.

Supreme Court asks Britannia and ITC to come to consensus on issue of similar packaging

The verdict not only brings clarity to PPL's legitimate business operations but also sets a significant precedent in the Indian copyright landscape. (Representative Image: Wesley Tingey via Unsplash)

ITC Ltd had challenged the Madras High Court’s order that prevented them from using the current packaging of the Sunfeast MOM’s Magic Butter Cookies on the grounds of infringement of Britannia’s Good Day Butter Cookies packaging.

Vivendi floats a plan to split its businesses

Canal+, Havas and Lagardère are currently experiencing strong growth in an international context marked by numerous investment opportunities.(Representative Image: AbsolutVision via Unsplash)

The French digital entertainment and communications company said its management board has proposed a study of the feasibility of a split into publicly-traded entities.

Global news publisher Axel Springer collaborates with OpenAI

The collaboration also involves the use of quality content from Axel Springer media brands for advancing the training of OpenAI’s sophisticated large language models. (Representative (main) Image: Jon Tyson via Unsplash)

With this partnership, ChatGPT users around the world will receive summaries of selected global news content from Axel Springer’s media brands including POLITICO, BUSINESS INSIDER, and European properties BILD and WELT, including otherwise paid content.

Prasar Bharati invites e-tenders for media sales agency for its OTT platform: Exclusive

As per the tender document, the onboarded media agency has to figure out and create an inventory of hyper local advertising, sports advertising, advertising for new launches and others from the first day itself. (Representative Image: Erik Mclean via Unsplash)

Earlier this week, the public broadcaster started looking for a PR and marketing agency. Storyboard18 was the first to report.

WPP’s GroupM launches global commerce education curriculum

The content features custom, platform-agnostic materials and boasts more than 30 courses.

As a first between an agency and commerce ecosystem partners, the curriculum addresses the need for comprehensive, best-in-class education in a sector that is constantly evolving and innovating.

Election fever: March to May 2024 sets stage for news channel AdEx surge

Over 50 percent of the total AdEx will go to digital medium, said experts. As per the Meta Ad Library Report, between January 11, 2024 and February 9, 2024, BJP has spent a total of Rs 1.5 crore. Of this, Rs 1.18 crore was spent in the last week alone. The spending on Google ads is even more; according to the Google Ads Transparency centre, political ad spends in the last 30 days stood at Rs 24.5 crore, with the BJP taking the lead (Image source: Moneycontrol)

Alongside popular national brands, local brands in categories such as TMT bars, real estate, spices and others especially those in the Hindi news category, find value in associating with election coverage.

40 percent of users lean towards shorter episodes lasting between 5-15 minutes: Pocket FM Report

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

Approximately 40 percent of users lean towards shorter episodes lasting between 5-15 minutes, while 35 percent prefer slightly longer episodes in the 15-30 minutes range. Only about 25 percent of users prefer longer content, opting for episodes spanning approximately 45-60 minutes.