Tag: Media

Prasar Bharati invites e-tenders for marketing and PR agency ahead of its OTT launch: Exclusive

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The public broadcaster is looking for a marketing and PR service provider for their upcoming OTT offering. Duration of the services will be 12 months, extendable based on performance review.

Debate on news data may soon conclude as BARC meets MIB on Dec 19

The report also said that there was a 2 percent drop in advertising FCT (free commercial time)in 2023 over 2022. A drop was witnessed for 9 out of 12 months with only a marginal increase of 2percent in April to June quarter. (Representational image by Nabil Saleh via Unsplash)

Towards the end of November, the audience measurement agency got the ministry’s approval to do away with the four-week rolling average data system for news ratings but it was soon revoked.

India’s EV market to generate $100 billion by 2030: report

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The report stated that the EV market can realise 40 percent penetration in the next seven years, a substantial increase from the current 5 percent penetration in the country.

Maruti Suzuki announces launch of first EV in FY 24-25

The SUV is said to have 550 kilometres of range. (Image sourced via Maruti Suzuki website)

The EV will be a top-line SUV with a 60 kilowatt hour battery. No specific number has been finalised yet about the number of units that will be rolled out from the manufacturing plant in Gujarat.

Bajaj Auto to achieve EV profitability at a relatively lower threshold: Rajiv Bajaj

Bajaj Auto currently has 80 percent market share in the ICE segment. This serves as a substantial and efficient distribution platform for their electric offerings. (Image sourced via Forbes India)

Irrespective of the inflationary costs and currency crises, Bajaj Auto has continued to deliver 20 percent EBITDA (earnings before interest tax, depreciation and amortisation).

Elon Musk demands Disney’s Bob Iger be fired; Advertising exodus at X continues

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

At an event in New York recently, Musk demanded that Iger be fired from Disney immediately.“Walt Disney is turning in his grave over what Bob has done to his company,” Musk said in a series of posts after the company stopped advertising on X.

India-Bharat name debate: EAM S Jaishankar says ‘Bharat is a belief and an attitude’

The minister went on to state that the contemporary world cannot just have one or two powers and highlighted that the world is heading towards multipolarity in greater insecurity and more protectionism, as per reports. (Image sourced via CNBC)

The external affairs minister was speaking at the 96th Annual General Meeting (AGM) of the Federation of Indian Chambers of Commerce and Industry.