Tag: Media

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Netflix to launch ‘Netflix House’ offering themed dining, shopping and immersive fan experiences

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

Netflix House will feature rating installations as well as ticketed shows based on popular Netflix shows and movies. It will also feature restaurants that will serve food from unscripted shows. Expect everything from casual burgers and fries to high end dining, desserts and spirits.

Net Neutrality: Telcos urge TRAI to ignore letter signed by Nithin Kamath, Vijay Shekhar Sharma, other startup founders

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

COAI letter to TRAI claims that telecom companies are advocating for exempting start-ups, smaller OTT players from paying network usage fee to telcos.

Prasar Bharati to launch OTT platform; releases draft tender outlining goals, specifications

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The proposed OTT as per the draft tender would also have advertising solutions and shall support personalised and targeted ads.

Tesla’s new advertising tactic; plans to expand to countries with potentially large market

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

There have been Tesla ads at the Haneda Airport in Tokyo. The ad runs across the entire wall and showcases Tesla’s Model Y and focuses on the brand’s large supercharger network and its famous autopilot feature.

Is Gen Z afraid of the impact of AI on jobs?

48 percent of Gen Z prioritise mental and emotional well-being. (Representative Image: Steve Johnson via Unsplash)

Gen Z is a digital-first generation who place a strong emphasis on holistic wellness. As defined by them, this wellness includes physical, mental as well as social well-being.