Tag: Media

Government issues advisory against calls impersonating DoT, threatening people to disconnect mobile numbers

The DoT has also issued advisory about WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating government officials and duping the people. (Image source: Unsplash)

Cautions on misuse of mobile numbers, WhatsApp calls from foreign origin mobile numbers (like +92-xxxxxxxxxx) impersonating Government officials.

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads 

On March 19, CCPA came across and highlighted numerous liquor brands that violated the existing regulations by advertising alcoholic beverages in mainstream media. This was by advertising under the guise of promoting other products or services which are associated with the same brand, stated the report. (Image source: Unsplash)

The Confederation of Indian Alcoholic Beverage Companies (CIABC) has written to the consumer affairs ministry stating that the regulatory focus on alcohol should be “on creating quality brands, encouraging responsible behaviour, and reducing health risks.”

Delhi HC orders internet service providers to block illegal IPL streaming

The Indian Premier League (IPL) 2024 is expected to witness a wide range of brands participating in the tournament, with a mix of large and growing brands. The Tata Group has secured the title sponsorship rights for this season of Indian Premier League (IPL). (Image source: @IPL via X)

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

IAS’s post-bid Brand Safety and Suitability Measurement product will be available for campaigns on Snapchat later this year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Ad spends on TV will not contract for the next 3-5 years: Navin Khemka, EssenceMediacom

Navin Khemka, CEO, South Asia, EssenceMediacom, stated, "My advice to our clients would be: “Choose your agency wisely, and then stay with them for a period of time. They can’t do magic overnight. They will take some time to think and come up with new ideas, and think on your brand. And if you build a good team with your agency, then stick with them.”

Acknowledging a GroupM TYNY report that says digital will account for 57 percent of all ad spends, at Rs 88,502 crore, Navin Khemka, EssenceMediacom’s CEO for South Asia said that ad spends on television will also grow, at 7-8 percent.