TRAI proposes multiple broadcast ratings agencies in draft National Broadcasting Policy for fairer competition and transparency

The consultation paper also suggests that independence from industry stakeholders is crucial for ensuring a neutral and unbiased approach to audience measurement.(Representative image via Unsplash)

TRAI flags issues like potential industry influence on BARC, the adequacy of its panel size, and its inability to measure non-linear TV viewership.

EaseMyTrip partners with Rajasthan Royals as Official Travel and Experience Partner

Rajasthan Royals have started the 2024 season on a positive note, with three wins in three matches, and are today traveling back to Jaipur with EaseMyTrip's assistance to face Royal Challengers Bengaluru in their #PinkPromise match on 6th April at the Sawai Mansingh Stadium.

As part of the tie-up, the Royals will be seen endorsing the value-add being brought to the franchise through EaseMyTrip’s travel bookings services. The partnership will come to life in the form of engaging and entertaining pieces of digital content – something that the Royals are renowned for.

TRAI seeks inputs to make India a global content hub: National Broadcasting Policy 2024 in the works

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

TRAI has released an ‘Inputs for formulation of National Broadcasting Policy-2024’ consolation paper inviting stakeholder comments by April 30, 2024.

BCCI invites IPL team owners to meet in Ahmedabad on April 16

The owners' meeting was going to take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium. Established by the BCCI in 2007, the IPL has evolved into a prestigious T20 cricket league for men, garnering global attention.

The meeting will take place on the sidelines of the game between Delhi Capitals and Gujarat Titans at the Narendra Modi Stadium.

Maruti Suzuki achieves annual sales exceeding 2 million cars, led by SUVs

The company said that it commenced exporting operations in 1987 and currently accounts for approximately 40 percent of India's total vehicle exports. (Representative Image: Adrian Balasoiu via Unsplash)

Maruti Suzuki’s car sales for the previous fiscal year reached 21.35 lakh units, marking an 8.6 percent increase compared to the preceding financial year’s 19.66 lakh units.

HDFC Bank responds to Bengaluru doctor for criticism over persistent loan solicitation calls

The doctor's situation resonated with other users on X platform. (Representative Image: National Cancer Institute via Unsplash)

Dr. Sundar Sankaran expressed frustration with the increasing annoyance caused by HDFC loan requirement callers. He noted that even when attempts are made to block these calls, reacting with anger only results in more persistent calls.

Saregama launches Padhanisa, an AI-based music learning app

"Padhanisa, an AI based music learning app that aims to make Indian vocal learning simple, easy and accessible to everyone across the globe," Indian music label Saregama said.

Saregama’s AI based app’s features include individualized class structure, where every session is tailored to address the specific needs and goals of each learner.

Zee layoffs: Punit Goenka cuts tech and innovation centre by 50 percent

In line with his strategic plan focused towards achieving the targeted goals, ZEE's MD and CEO Punit Goenka proposed the implementation of a lean and streamlined management structure to the Board on April 5. The streamlining process included rationalisation of the workforce by 15 percent.

The Company recently announced the strategic realignment of its Revenue vertical, that is now being directly driven by the MD & CEO.