P&G India – storyboard18

Leo Burnett India launches languages-focused practice LB Regional

LB Regional is also set to release a quantitative consumer survey in collaboration with YouGov across 10 states. Its aim: to indicate the opportunities that business leaders have by going into deeper pockets of India and share actionable insights, with focus on six key categories – food, fashion, health, money, mobility and relationships. (Representational image via Unsplash)

LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients’ needs for regional markets.

Why are airline brands facing so much PR turbulence

The investigation is being carried out by DGGI Meerut and Mumbai. Furthermore, these airlines have been under scanner since October 2023. (Representational Image)

Poor service, stressed staff, lack of transparency and clarity in communication are all chipping away at certain airline brands. What’s broken and how can it be fixed?

Mast & Meh – The best and worst ads this week

A still from Apple’s ‘Data Auction’ ad.

Watch out for Storyboard18’s picks of the week’s best, bizarre and boring ads in Mast & Meh. Find out why they make the cut or get cut.