Tag: Priyanka Nair

Ariel’s #ShareTheLoad: P&G India’s Sharat Verma and BBDO India’s Josy Paul on committing to a brand purpose

In an interview with Storyboard18, Sharat Verma, chief marketing officer, P&G India, and vice president - Fabric Care, P&G Indian subcontinent and Josy Paul, chairman and chief creative officer, BBDO India, share that #ShareTheLoad movement has been able to voice the right message and tonality because there is no template. (Image: A still from Airel's new ad film)   

Procter & Gamble India’s detergent brand Ariel’s long-term advertising movement #ShareTheLoad is back. This time Ariel spotlights the long-term impact of the unequal distribution of chores on relationships. Storyboard18 caught up with the makers of the campaign.