Tag: Saumya Tewari

Influencers dumping brands: Should marketers be worried about ‘deinfluencing’?

“Deinfluencing” could be considered another form of “influencing”, based on the foundation of authenticity and transparency. It gives content creators the opportunity to recommend products that they enjoyed using, which are also easily accessible to larger population.

Deinfluencing could be considered another form of “influencing”, based on the foundation of authenticity and transparency. But what can brands do when they get dumped?