Hold on. You don’t need a chatbot for it. We have it covered for you. In this week’s Simply Speaking, understand why savvy marketing is perhaps even more important than game-changing innovations.
Tag: Simply Speaking
ChatGPT, Microsoft vs Alphabet, Big Tech – what you really need to know about the battle for AI supremacy
In Simply Speaking this week, explore the deep implications of the likes of ChatGPT and the grand arc of AI.
Simply Speaking: Aping trends is wannabe. It is not what great brands do
Buck the trend of marginal futility and create something bigger and enduring.
Simply Speaking: Make the new familiar and the familiar new
It takes a brave company to take the long view, as few radically new products are an instant success. People appreciate innovations in hindsight.
Simply Speaking: Loyalty – A mirage or a fountainhead?
Marketers who can’t earn customer loyalty declare that it is dead.
Simply Speaking (from the FIFA World Cup 2022): Copo Del Mundo – Qatar emerges the winner
Musings on the FIFA World Cup 2022, Qatar, controversies and the David versus Goliath narratives which played out on and off the pitch.
Simply Speaking: The rise and fall of Kodak
If ever there was a brand that owned a category, it was Kodak. But it lost its way thinking what it did was always right.
Simply Speaking: The changing face of Big Tech brands – from focused value creators to conglomerates
Being a ‘conglomerate’ is again the name of the game. The sprawling new tech conglomerates in a hydra-headed structure will bring up fundamentals pertaining to the brand for a fresh application or re-evaluation.
Simply Speaking: From Nike and Adidas to LV and Balenciaga – sportswear and its ascent into high fashion
How the multibillion dollar sportswear industry wrote the rulebook on influencer marketing.
Simply Speaking: A brand is a dream, and its real home is the unconscious
Fashion brands know the power of tapping latent emotional desires. They convey and own dreams and aspirations. They derive more from authority, class and provenance of the brand than mere expertise. They know the mood and feeling of the dream world that they want to connect with and that becomes their marketing strategy.