Tag: Social Media

Apple, Disney, Lionsgate, IBM and others cut off ad spending on Twitter after Elon Musk’s agreement with antisemitic post

The memo signed by Elon Musk reads, "There is nothing I hate more, but it must be done. This will enable us to be lean, innovative and hungry for the next growth phase cycle."

The billionaire CEO’s support of such content led to widespread criticism and raised concerns about the potential amplification of hateful narratives on social media platforms.

Published November 18, 2023

Categorized as How it Works Tagged Controversy, Social Media

Elon Musk’s X Corp takes on content moderation law

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

X, the platform once known as Twitter, said the law known as Assembly Bill 587 violates its free speech rights under the US Constitution.

Published September 10, 2023

Categorized as How it Works Tagged Social Media

Threads: Optimistic outlook for monetisation with unique marketing strategies

Meta also indicated that it will continue to invest in artificial intelligence (AI) and the metaverse.

Digital marketers and experts are optimistic about Threads’ revenue generation despite initial user base concerns while explore monetization formats and platform differentiation from Twitter.

Published July 21, 2023

Categorized as Brand Makers Tagged Social Media, social media influencers, Threads

Amit Ojha logs off from Meta India

Amit Ojha had joined the tech giant in 2018 as the head of agency business.

Ojha was the social giant’s head of marketing partners.

Published September 1, 2022

Categorized as Brand Makers Tagged Amit Ojha, facebook, Marketing, Meta India, Social Media

The Whole Truth bets on long-form content after Instagram hiatus

Representational Image via Unsplash

The brand has launched a weekly digital magazine ‘Truth Be Told’ with content written by fitness experts and professionals

Published August 21, 2022

Categorized as Quantum Brief Tagged Instagram hiatus, Shashank Mehta, Social Media, Startup, The Whole Truth, The Whole Truth Food, Truth Be Told

View: The battle of Man versus Algorithm

The platforms want to retain viewers using your content but not give you the audience in return, writes Bopanna. (Representational image via Unsplash)

Creator life will become tougher because the platforms don’t want you to own your audience.

Published August 19, 2022

Categorized as How it Works Tagged facebook, how it works, instagram, Social Media, Twitter

Is IndiGo trying to fix its brand image with feel-good viral stories?

Lufthansa and Etihad have taken down their adverts. However, Air France did not have a ‘substantive response’ to ASA’s investigation. (Representative Image via Unsplash)

It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.

Published May 31, 2022

Categorized as Quantum Brief Tagged #Quantum Brief, criticism, digital marketing, Indigo, Social Media, Storyboard18

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