Tag: Trending

Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy

The ad featured a line that read, “Wife North Indianaaa?” (Translated to - is your wife North Indian?) The ad insinuated that women from North India can’t make rasam. (Representative image by Alp Ancel via Unsplash)

The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

How Lakshadweep gained from the country’s biggest influencer, Narendra Modi

The past three days have marked the highest volume of calls regarding Lakshadweep, with interest pouring in not only from domestic tourists but also from international travellers. (Image sourced via Instagram)

Prime Minister Narendra Modi’s trip to and endorsement of Lakshadweep has not only saved the Indian tourism board massive ad and marketing money but has also set social media ablaze.

India and SpaceX partnership: India to launch communications satellite through SpaceX rocket

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

This new high-capacity satellite will help boost India’s broadband communication, especially in the remote and unconnected parts of the country, NewSpace India Ltd (NSIL), the commercial arm of India’s space agency ISRO, said in a statement.

Ayodhya turned popular choice on New Year’s Eve; witnessed 70 percent surge in bookings says OYO’s Ritesh Agarwal

He also shared how 80 percent more users were looking for stays in Ayodhya on New Year’s Eve. (Images sourced via Forbes and Firstpost)

Ritesh Agarwal, CEO of OYO took to X to share an interesting statistic. Ayodhya had seen on New Year’s Eve, more than what was witnessed in other popular holiday destinations such as Goa and Nainital.

Chandrayaan-3, Cricket World Cup, Jawan, Bhupendra Jogi among top Google searches of 2023

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Here are the top Google searches of 2023 across events, films, sports, memes, travel, recipes and more.

India’s EV market to generate $100 billion by 2030: report

In the short-term, OEMs are likely to continue the shift from performance-centered to price-centered EVs as the market slows, leveraging strategies to expand sales of cost-effective EVs with Chinese LFP batteries.

The report stated that the EV market can realise 40 percent penetration in the next seven years, a substantial increase from the current 5 percent penetration in the country.