Tag: Trends

Hero MotoCorp records highest-ever festive sales, sells 14 lakh units

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19% growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019. (Image source: Moneycontrol)

The homegrown auto company clocked more than 14 lakh units in retail sales during the festive period, a 19 percent growth over the previous year. This was above the previous highest sale of 12.7 lakh units in the corresponding festive period of 2019.

India sees 10 lakh flyers over Diwali weekend, travel portals witness sharp uptick in demand

While Mumbai’s Chhatrapati Shivaji Maharaj International Airport achieved a milestone in terms of total flight movement, online travel portals like EaseMyTrip and Yatra online reported a major jump in demand over the Diwali weekend. (Image source - still from Vistara ad)

Despite the recent increase in hotel and flight prices, travel portals witnessed nearly twice the upsurge in domestic travel bookings over the Diwali weekend in 2023 compared to 2022.

68 percent of female respondents ranked themselves as the primary decision-maker in shopping: Report

These brand collaborations showcase a blend of creativity and commerce, these collaborations redefine industries and celebrate cultural synergy. (Image by freestocks via Unspash)

Hybrid shopping leads with 54 percent reporting they will combine online and offline shopping, followed by 44 percent who said they would shop online only.

Is CGI in advertising becoming an overkill?

CGI has taken centre stage in the ever evolving advertising industry, inspiring brands to craft jaw-dropping, larger-than-life installations that ignite excitement about their products.

The challenge for brands seems to be breaking the clutter and not becoming a me-too brand and joining the rat race for the sake of it.

Gender disparities widened in the film and streaming industry in 2022: Ormax Media

The representation of female HODs (head of departments) in Hindi content remained at a stagnant 17 percent, making it the only language with double-digit female HOD representation. (Representative Image: Ross Findon via Unsplash)

As per the report, across streaming and theatrical, incremental increases of no more than 3 percent were seen in editing, cinematography, and directing.

ICC World Cup 2023 sees a 28 percent spike in ad growth compared to 2019

From October 5 2023 to October 31, 2023, the tournament clocked a 22 percent growth in the index for average ad volumes per match across the first 31 matches compared to the ICC World Cup 2019. (Image source: Moneycontrol)

Top categories dominating the ad space in the first fortnight of World Cup 2023 include perfumes/deodorant, cars, ecom-gaming, aerated soft drink, and ecom-wallets.

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

Online gaming companies to lessen spend during ICC Men’s Cricket World Cup amidst 28 percent GST

Mobile Premier League announced 350 layoffs, Rush Gaming Universal let go of 55 people, Spartan poker fired 125 people and real money gaming platform Fantok suspended operations.

On July 11, the GST Council decided to impose 28 percent tax for online gaming. On August 2, Finance Minister Nirmala Sitharaman clarified that the 28 percent tax will take place from October 1.