The report highlights that malls and shopping centres account for a significant share of the organised brick-and-mortar retail sector. This segment is expected to grow at a rapid pace, with a projected ~17 percent CAGR from 2022 to 2028, outpacing the overall growth of the retail pie.
Tag: Trends
Potential ad spend of around Rs 30,000-40,000 crore expected during this festive season
Sports will be a significant contributor to the higher ad spends as these events attract diverse and sizable audiences. Digital’s share in ad spends is expected to reach 56 percent in 2023.
Cricket World Cup to drive festive advertising, spends to grow 15 percent
Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.
Leaders of the future have to be outstanding human beings: Nestle MD
Suresh Narayanan tells Storyboard18’s Delshad Irani how the company is sustaining all the momentum in consumption that came during the pandemic for flagship brands like Maggi.