Author: Aashrey Baliga

The power of customer retention: Shifting focus from acquisition to retention

By becoming "the one" for our customers, we create a foundation for a healthy, long-term relationship, which significantly boosts customer lifetime value. (Representative Image: Nick Fewings via Unsplash)

Building strong connections with customers takes time. When we spend time understanding users’ needs, preferences, and pain points, we can customize our products, services, and communications to demonstrate that we truly comprehend them.

Coca-Cola teams up with ICC for men’s cricket World Cup 2023

During the recent ICC Men's Cricket World Cup India 2023, Thums Up and Limca Sportz were the exclusive beverage and sports drink partners, activating a host of online and offline fan engagement activations. (Representational image by Maximilian Bruck via Unsplash)

Coca-Cola will embark on many brand activations with its beverage portfolio, including fan engagements, social media campaigns, and promotions to win tickets to the World Cup alongside unique on-ground experiences during the ICC Men’s Cricket World Cup 2023.

Pro Panja League gets Sunny Deol to add more celebrity muscle

The founders of Pro Panja League, Parvin Dabas and Preeti Jhangiani are well known Bollywood actors so it is not surprising that they collaborated with Bollywood for the first season of the league.

The campaign film features, Sunny Deol, in an arm-wrestling match against Pro Panja League athlete Sanjay Deswal. 

Catch you on the ‘flip’ side; The increasing popularity of foldable smartphones

Total mobile data traffic is estimated to grow threefold between the end of 2023 and end of 2029 - attributed to factors such as improved device capabilities, an increase in data intensive content and continued improvements in the performance of deployed networks. (Representative image by Mika Baumeister via Unsplash)

In less than five years, foldable smartphones have gone from gizmos purchased by wealthy gadget freaks to stable everyday use devices.

Explained: What is a data clean room?

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

In the most basic sense, all web browsers and big tech companies such as Google, Microsoft, Meta and Amazon and advertisers share data obtained from customers with each other via safe spaces known as data clean rooms.

Sony India onboards singer King as brand ambassador

The first campaign “King meets the King” for Sony’s SRS-XV800 discless party speaker goes live from today onwards. (Image sourced via Instagram - @ifeelking)

The collaboration with King comes at a time when Sony India endeavours to strengthen its connection with the youth.