Aashrey Baliga – Page 100

Salesforce’s Leandro Perez on augmented use-cases of AI in Formula 1

Leandro Perez, VP and CMO, APAC, Salesforce

Leandro Perez, VP and CMO, APAC, Salesforce talks to Storyboard18’s Delshad Irani about the effective use-cases of artificial intelligence in Formula 1.

Mondelez’s Mie-Leng Wong on AI’s creative potential, human intelligence and more

Mie-Leng Wong, senior vice president of global brands at Mondelēz. (Image sourced via LinkedIn)

Mie-Leng Wong, senior vice president of global brands at Mondelez talks to Storyboard18’s Delshad Irani about key trends, consumer insights, AI in advertising and more.

Vivo launches new ad film titled ‘Live the Joy’

Stills from the ad film.

The film builds on the idea behind Vivo’s brand purpose – ‘Live the Joy’.

Yudiz Solutions’ IPO set for Aug 4; To become India’s second listed gaming company after Nazara

Bharat Patel, chairman and director, Yudiz Solutions

A percentage of the offering from the IPO will be utilized by the company in setting up their own gaming studio. The rest of the proceeds will be offloaded in acquiring both Indian and International firms.

Creating happy tension: The power of CFO-CMO partnerships

Raja Rajamannar, chief marketing & communications officer and president - healthcare business, Mastercard and Sachin Mehra, chief financial officer, Mastercard. (Image sourced from Forbes and LinkedIn)

The disconnect between CFOs and CMOs is partially a result of how we communicate, but also what we communicate. For too long, marketers and finance people have talked past each other, each communicating what they want without truly listening.

Insider Banter: Partnerships are the key to building successful businesses

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

D2C companies especially should look at symbiotic partnerships as a powerful way of growing their business.

Swiggy launches new ad campaign called ‘Swiggy Weekends’

Top restaurants such as Wow Momo, Faasos, Eatfit, Biryani by Kilo, Nirula’s and Burger Singh across the county are participating in this campaign.

The ad campaign is live in 9 languages across the country.

Storyboard18 Insider: Gaming the system, clients at shoots, founder’s luxury sneakers, creative czars’ luncheons

Catch all the inside industry stories and hot gossip on Storyboard18. (Representative Image: Marten Newhall via Unsplash)

Get your fix of sizzling hot gossip and inside stories.

Dentsu Creative wins social media mandate for Dailyhunt’s Xpresso

Pidilite’s entry into the paints segment comes amid strong channel demand and subsequent range completion exercise. (Representative Image: Markus Spiske via Unsplash)

The mandate includes managing social media platforms, creating digital designs, and executing content marketing strategies for the brand.

Simply Speaking: The T20-fication of content; TikTok and the fame to flame story

TikTok’s rise is meteoric. Yes, it’s creating a new generation of celebrities – many of whom are younger than the YouTubers who came before them. But the rise of TikTok has wider ramifications, arising from the fact that it was made by, and is still owned by, a Chinese company. (Representational image by Alice Donovan Rouse via Unsplash)

The idea of bringing advertising closer to entertainment and pop culture was always a theoretical no brainer but never a practical choice of the mainstream players.