Author: Aashrey Baliga

Zee Learn, Essel Group’s educational arm, seals settlement deal with JC Flowers ARC

In its suit filed in Delhi Sessions Court, ZEE had argued that the article published on 21st February 2024 by Bloomberg, was false and factually incorrect, with a pre-meditated and malafide intention to defame the Company. (Image source: Moneycontrol)

Close to a month back, Chandra, had put forward the proposal of clearing debts owed to JC Flowers Asset Reconstruction Co., totaling an approximate sum of Rs 6,500 crore.

Creativity meets tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Josy Paul, chairman and chief creative officer, BBDO India, Vaishali Verma, chief executive officer, Initiative and Arun Iyer, founder and creative partner, Spring Marketing Capital share why they’re excited about Storyboard18’s YoungGuns initiative.

Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Mark Sinnock, global chief strategy, data & innovation officer, Havas Creative

Mark Sinnock, global chief strategy-data and innovation officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data… Continue reading Havas Creative’s Mark Sinnock on consumer-marketer relationships, CMO’s focus on ROI, fancy designations and more

Vi partners with Mumbai’s Dabbawalas to test Vi GIGAnet

While they tested the network in areas with good experience, based on their feedback, a team of Vi network engineers continued to reinforce the network in locations from where they reported weaker experience. (Stills from the ad)

Partnering with Dabbawalas, Vi got them to torture test Vi GIGAnet to understand where the network was seamless and where it needed strengthening on parameters such as data, voice calling, video streaming, gaming etc.

Leo Burnett and AqVerium announce water sustainability score for brands

Adopting the Water Sustainability Score acts as a commitment from organisations to bring transparency and accountability in their efficient use of water (Representative Image: Luis Tosta via Unsplash)

The first water report card for brands – simply broken down in a 1-100 score, that talks about how water is sourced, used, wasted or recycled in the entire process of creating a product.

RMG platform Quizy, shuts down citing tax burden as the reason

In the post announcing the shutting down of Quizy, Yadav also urged policymakers and industry stakeholders to engage in meaningful dialogue and collaboration to strike a balance that supports innovation, economic growth, and responsible gaming. (Representational image by Tim Mossholder via Unsplash)

The real money gaming platform shuts down citing tax burden reasons amid GST-related challenges. Founder Sachin Yadav announces the closure on LinkedIn.

Meta, Instagram to introduce labels for AI generated content

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Adding labels to AI-generated content is a good move to inform users of social media platform to avoid misinformation as well as provide safety to user data and patterns.