Aashrey Baliga – Page 102

Jio’s JioBharat phone to gain 100 million users in next 2-3 years

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

Jio’s 4G powered JioBharat phone is available for Rs. 999. This makes it accessible for a large portion of Indians who do not have access to the internet.

GST Council likely to meet on August 2 to discuss online gaming tax treatment, law changes

The bench comprising Justices Surya Kant and KV Viswanahan has informed the Ajit Pawar Group that serious action will be taken if the order wasn’t obeyed.

The GST Council has no plans to reconsider its decision to impose 28 percent tax on online gaming, as per sources.

Apple releases new ad film as part of its ‘Underdogs’ series

The series is created by Apple’s in-house agency Marcon and production house Smuggler.

Apple’s latest 8 minute ad film ‘Swiped’ is an addition to its 2022 Grand Prix winning series ‘Underdogs’.

JioCinema brings back Jeeto Dhan Dhana Dhan contest with MRF as title sponsor

JioCinema will offer fans live coverage in 11 languages catering to the diverse linguistic preferences of viewers across the country. (Representative Image via Unsplash)

The contest will tip-off with the limited-over matches from India’s Tour of West Indies from July 27 and run till August 13.

Mindshare’s Adam Gerhart and Amin Lakhani on the future of the Indian market

Amin Lakhani, CEO, Mindshare South Asia along with Adam Gerhart, global CEO, Mindshare.

Storyboard18 talks to Adam Gerhart & Amin Lakhani of Mindshare about the future of the Indian market and the expectations they’ve set out for the India business of Mindshare.

SonyLIV to discontinue Live TV Channels from its streaming platform

In terms of sectors, like Shah said, in January-June 2023, food and beverage took the top spot contributing 23 percent share of ad volumes, followed by personal care/personal hygiene with a 17 percent share.

The users of SonyLIV can only watch the live TV channels on the platform till August 30, 2023. The main reason behind the removal of these live channels is unknown.

Elon Musk rebrands Twitter to ‘X’. Here’s why

There might be several legal hurdles for Billionaire Elon Musk's decision to rebrand Twitter as X as companies including Meta and Microsoft already have intellectual property rights to the same letter.

Storyboard18 tells you about the reason behind Elon Musk’s decision to change Twitter’s iconic bird logo and his obsession with the letter ‘X’.

Prashant Pitti on AI impact on travel sector, power of influencers and more

Prashant Pitti, co-founder of EaseMyTrip.

Prashant Pitti shares that almost 90 percent of all holiday packages are still booked either via a phone call or through an offline travel agent. Generative AI, such as ChatGPT and other tools, can work wonderfully to create highly customized itineraries based on people’s needs.

Meesho’s Vidit Aatrey on brand revamp, regulations influencers and more

Vidit Aatrey, Founder and CEO, Meesho

Vidit Aatrey, Founder and CEO, Meesho talks to Storyboard18 about company’s recent brand revamp, investment in mass media and why regulating social media influencers the right way is the way forward.

Explained: Why OTT content is under scanner

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

Over The Top (OTT) platforms have been given 15 days or two weeks’ time to contemplate the information & broadcasting ministry’s proposal of forming a committee or an additional “layer“ that would review scripts before a show or series is commissioned or goes under production.