Aashrey Baliga – Page 104

OTTs under MIB scanner: Now trailers, ads, promos must carry age classification

The White Paper also encapsulates insights on this complex issue, gathered from a cross-section of businesses across sectors including organizations such as HUL, Google, Dream11, Pepsico, MakeMyTrip, White Rivers Media, Pidilite, UB and Leadsquared.

Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.

Bollywood film Bawaal collaborates with NueGo to promote sustainable transport

This offer will remain valid until 6th August. (Representative Image: Markus Spiske via Unsplash)

By booking tickets through the NueGo website and using the promotional code “BAWAAL”, users can enjoy a flat 10 percent discount on all routes.

After OpenAI, Bard, consumers may get to use a new gen AI chatbot, Apple GPT

"The feeling of working with people who bring out the best in you is incredible; fundamentally, we all believe one plus one equals three, i.e., your idea plus my idea is better than the individual ideas on their own," Cook said. (Image via Twitter - @appleinsider)

According to a report from Bloomberg, the tech giant Apple is yet to determine a strategy for releasing the technology to consumers, but is reportedly aiming to make a significant AI-related announcement next year.

What The Football! Nike’s ad for FIFA Women’s World Cup scores high on entertainment

Stills from the 'What the Football' ad.

The commercial is created and conceptualised by Nike’s long-term agency partner Wieden+Kennedy.

Diageo’s Cristina Diezhandino on the big shifts in the alcohol industry

Cristina Diezhandino, global CMO of Diageo. (Image sourced from Diageo website)

Cristina Diezhandino, global CMO of Diageo, talks to Storyboard18’s Delshad Irani about the big shifts in the alcohol industry and the women shaping brands.

Zerodha’s Nithin Kamath on being a celebrity founder, creating content and more

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Nithin Kamath, Founder and CEO, Zerodha talks to Storyboard18 about being a celebrity founder, creating content and why long term thinking is the advice he gives to budding entrepreneurs.

Mastercard’s Raja Rajamannar on AI and its impact on society

Raja Rajamannar, global CMO of Mastercard

Raja Rajamannar, global CMO of Mastercard talks to Storyboard18’s editor Delshad Irani about the urgent need to educate & sensitise regulators on AI & its impact on society and businesses.

Pullela Gopichand on badminton sponsorships, female athletes and more

Pullela Gopichand, Chief National Coach, Indian National Badminton Team

Pullela Gopichand, Chief National Coach, Indian National Badminton Team talks to Storyboard18 about the need for more sponsorships to support badminton players, rise of women player in the sport and the role digital media plays in creating awareness about sports in India.

Britannia Milk Bikis launches a region-specific ad campaign in multiple dialects of Tamil

There are multiple 15 second spots, each in a different Tamil Naidu dialect, micro-catering to each region.

Milk Bikis’s latest campaign shines light on the multiple sub-cultures within neighbourhoods and districts in Tamil Nadu.

Indians sold 30 cars every hour in Q2 2023: Report

Maruti accounted for 38 percent of total cars sold in Q2, with a noteworthy concentration of buyers coming from non-metro cities on the platform. (Representational Image by Laura Gariglio via Unsplash)

According to CARS24, the autoTech company for pre-owned vehicles in India, hatchbacks dominated their second quarter sales with 62 percent.