Author: Aashrey Baliga

Meta announces Llama 2 in partnership with Microsoft; What is this new ChatGPT rival all about?

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

The new Llama has been built on 40 percent more data than its predecessor, with more than one million annotations by humans to fine-tune the quality of its outputs, Zuckerberg said.

AdEX growth 2-3x in India as compared to global: Adam Gerhart, Mindshare’s Global CEO

Gerhart said that Mindshare is cognisant of the fact that the media and advertising landscape is going through a lot of change and he feels the best way forward is to leverage the strength of the entire network under WPP.

Adam Gerhart, Mindshare’s Global CEO, on the India focus, winning the Media Network of the Year title at Cannes Lions Festival of Creativity, Disney offloading TV assets, and more.

Tonic Worldwide wins digital mandate for Brita India

Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand. (Representative Image: Immo Wegmann via Unsplash)

Brita, a the 50-year-old German water filtration solutions brand started its India operations in 2017.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.

Myntra appoints Tilt Brand Solutions as its agency of record

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.

Jimmy’s cocktail makers launch new energy drink Hustle

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

The new energy drink Hustle plans to penetrate and capitalise on the markets potential after rival brand PepsiCo India’s Sting’s success.

Mindler and HRX launch ‘Corporate Experience Program’ on metaverse and web 3.0

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The Program will be delivered in a combination of 3 different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format.

SoCheers Films’ latest campaign for BGMI, evokes nostalgia amongst the gaming community

India's sizable youth population is identified as a driving force behind the gaming sector's growth, with India and China collectively contributing to 50% of the world's data traffic.(Representative Image: Onur Binay via Unsplash)

The campaign highlights how players from various walks of life, including college students, young parents, and father-son duos, form squads and play together.