Author: Aashrey Baliga

Zerodha’s CEO and co-founder Nithin Kamath on financial literacy and why finfluencers need regulation.

The underlying technology under development will use a ‘gamified’ experience to foster habit creation for users while providing a playing experience on-court/ on-field like automated scoring, game highlights and ‘pro-sports’-like stats using computer vision & artificial intelligence.

Finfluencers are new-age personal finance consultants who create digital content on social media. Their genre is one of the fastest-growing content universes online. Recently, there has been a universal call for tighter regulations for finfluencers who have taken over the internet.

Swiggy forms dedicated team to work on AI

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup. (Image sourced via LinkedIn)

While bringing down the total operational costs by leveraging AI was one outcome for Swiggy, it wasn’t the only goal for the startup.

Weekly Shorts: Affiliate influencer marketing – the cost-effective solution

These promotional codes help in tracking conversions driven by each influencer. So that you only pay after the campaign goals are met. (Representational image by Konstantin Evdokimov via Unsplash)

Under affiliate influencer marketing, you compensate creators based on the sales made by the affiliate links — unique links or discount codes — included in the content.

Sting emerges as fastest growing brand for PepsiCo India

In terms of volume, the category reached approximately 33.5 million liters in 2022, up from 30.4 million liters in 2021 and 26 million liters in 2020. (Representative Image: Philippe Oursel via Unsplash)

PepsiCo’s energy drink Sting has emerged as the dominant brand within the company, surpassing other long standing brands such as Pepsi cola and Mountain Dew.

Weekly Shorts: 5 brands who had standout 4th of July campaigns

Looking for unique 4th of July promotion ideas? We have a list of 5 click-worthy influencer campaigns to inspire your strategy! (Representational image via Unsplash)

Five leading brands, including American Eagle, Škoda, Bomb Pop, Budweiser, and Old Navy, ran outstanding influencer marketing campaigns on the 4th of July, creating spectacular awareness and engagement.