Ethical considerations must be at the forefront of AI implementation in the content industry. Designers and content creators should actively address algorithmic bias, curate training data, and ensure diverse perspectives are represented.
Author: Aashrey Baliga
Elon Musk launches AI startup xAI
xAI will be led by Musk, who is also the CEO of Tesla, CEO of SpaceX, CTO and owner of Twitter and founder of many more companies.
Instagram to introduce its branded content tools on Threads
As per a report, the branded content tools will enable marketers to engage in paid promotions on Threads.
Tata Motors Shubhranshu Singh and GV Ramanan on how to forge the CMO-CFO alliance
Shubhranshu Singh, vice president, marketing – domestic & IB, CVBU and GV Ramanan, vice president – finance & group controller at Tata Motors talk about forging CMO-CFO relationships and how a good relationship between the two can largely impact a business.
Mast & Meh: Uncle Chips, Angel One, Bank of Baroda, Kerala Tourism
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.
Harley Davidson re-enters India; Will Royal Enfield lose its throne?
Eicher Motors has a pretty large stronghold on the Indian market, largely due to the Royal Enfield brand. Royal Enfield provides a good quality, butch motorcycle with road presence, at an attractive price point, giving them a large portion of the market share.
India’s digital ecosystem is at the gold standard with over 350 Mn active digital payment users: Redseer
Despite the macro challenges, the story of India’s consumption is underpinned by strong digital
drivers. It is expected to accelerate further into this decade.
Amazon India launched third edition of its #AmazonGotMyBack campaign
The campaign focuses on situations where customers needed something urgently or at a remote location and Amazon got their back with its on-time delivery and widespread reach.
Threads explained: How is the new Meta app different from Twitter? Steps to install, verification and privacy
Threads’ app display is very similar to Twitter, it offers an interface very similar to Instagram as well. There are buttons to like, repost, reply to or quote a “thread,” and counters showing the number of likes and replies that a post has received.
Motorola announces Kriti Sanon as brand ambassador
To commence their collaboration with Kriti Sanon, Motorola has worked on two exciting television commercials featuring Kriti Sanon, bringing alive the proposition ‘Flip the Script’ for the all new razr 40 ultra and razr 40 smartphones.