Author: Aashrey Baliga

Future of Adtech: Navigating the growth and potential of retail media

The Innovation Assistant is designed to generate context-based ideas and solutions while safeguarding sensitive information and client confidentiality. (Representative Image: Andrea De Santis Via Unsplash)

Amitt Sharma, founder – VDO.AI, delves into the future of AdTech in relation to the growth and potential of retail media, highlighting its impact on the retail industry and offering strategies for AdTech companies to capitalize on this lucrative opportunity.

How betting app Lotus365 continues to advertise on social media despite government ban

While the celebrities and influencers endorsing the app are not directly violating any codified law, they are in violation of the directions of the Central Government since the app is banned and any promotions of it are illegal.

A banned betting app Lotus365, is still operating in India and using surrogate advertising to promote itself. Celebrities endorsing the app could face penalties.

Ogilvy’s Devika Bulchandani & Liz Taylor on their relationship with each other, personal goals and more

Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy in conversation with Storyboard18's Delshad Irani.

Devika Bulchandani global CEO and Liz Taylor, global CCO at Ogilvy talk about their relationship with each other, client relationships, the burden of running a legacy ad agency and more.

Manasi Narasimhan moves on from Mastercard

In her close to two-decade long career, Narasimhan has worked for brands like Godrej, Time Warner Inc and Hindustan Unilever Limited.

Narasimhan was the vice president and head of marketing and Communications, South Asia.

Saatchi & Saatchi Propagate secures digital mandate for Enamor

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

While Publicis Worldwide India continues to serve as the brand’s mainline agency, Saatchi & Saatchi Propagate has been entrusted with the task of connecting with the new-age audience while upholding Enamor’s legacy.

Havas acquires Mumbai-based digital marketing agency PivotRoots

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space.

How can ad agencies ensure long-term success?

According to Adityan Kayalakal, paying a little more attention to the advice they give clients would help ad agencies tremendously.

Adityan Kayalakal shares important dos and don’ts on ad agency brand building and how they can improve relationships with clients.

Meta and Twitter to go head-to-head; Rival platform Threads to launch on July 6

This is not the first time that Musk has shared tweets that have been considered obscene and abusive. Earlier in November 2022, the billionaire had taunted former US President Donald Trump with a crude, sexually charged religious meme to suggest he’s struggling to keep away from Twitter. (Image source: Moneycontrol)

Threads is an Instagram-owned social media platform, which will essentially work more or less like Twitter, where users can share their thoughts and others can like, reshare, comment, etc.

IPL 2023 ad revenue hits Rs 10,000 crore mark

Star Sports and Jio Cinema together earned closed to Rs 4,700 crore as advertising revenues, while franchises earned about Rs1,450 crore and the BCCI made Rs 430 crore.

Rs 6,500 crore, was earned as direct revenue by the BCCI, franchises, and broadcasters and the remaining 35 percent was earned as indirect revenue