Aashrey Baliga – Page 109

Byju unlikely to renew endorsement contract with Shah Rukh Khan

The edtech giant was paying Rs 5.5 crore for each bilateral match, and Byju's had agreed to a total payment of $55 million (~Rs 440 crore). (Image sourced via News18 and Forbes)

Edtech firm Byju’s is unlikely to renew its endorsement contract with actor Shah Rukh Khan when it ends in September 2023, according to a report.

Homegrown ad agency Rediffusion turns 50

Rediffusion employs nearly 400 employees and handles advertising for Parle, BMW, Tata Trusts, Dabur, Taj Hotels, Kansai Nerolac, Tata Power, L&T Realty, Orra, Brookfield, Liebherr, Zydus, among others.

Rediffusion, which recently turned 50, was launched on 2 July 1973 by Diwan Arun Nanda, Ajit Balakrishnan, and Mohammed Khan.

boAt announces Jemimah Rodrigues as new brand ambassador

To showcase Jemimah's versatility and talent, boAt released a comical video where the brand seeks the perfect boAthead through Sima Taparia from the popular show "Indian Matchmaking."

Jemimah’s achievements in cricket include becoming only the second Indian woman to score a double century in ODI cricket, with an unbeaten 202 for Mumbai against Saurashtra in 2017.

Reliance Jio launches internet-enabled ‘JioBharat’ phone at Rs 999

Bharti Airtel currently has around 130 million 2G users and over 100 million paying voice subscribers. This gives them around 40-50 percent share in the 250 million feature phone market.

The basic recharge plan for JioBharat phone users will begin at “Rs 123 per month for unlimited voice calls and 14 GB data”, as compared to “other operator’s Rs 179 plan for voice calls and 2 GB data”.

Influencers’ influence waning? GenZ listen to friends over social media influencers

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Gen Z consumers are 50 percent more likely to take their friends’ recommendation over an influencer or a celebrity while making a purchase decision, revealed a study from Yuvaa.

Meta India’s Sandhya Devanathan on AI, metaverse and opportunities that India provides

Sandhya Devanathan, vice president and head - Meta India

Sandhya Devanathan, vice president and head – Meta India talks about the potential AI can have on business, the role the Indian market plays and more.

Virtual influencer: The rise of unreal and un-relatable influencers

Virtual influencers provide enhanced brand control, as they can be designed and curated to align precisely with the brand's image and messaging.

Virtual influencers or CGI influencers are fictional computer generated ‘people’ who have human characteristics, features and personalities.

iD Fresh launches Vada Batter 2.0 with revamped packaging and ad campaign

The product is available in Bangalore and will soon be launched in other cities in the coming months.

The ad campaign is an attempt to convey iD’s new and innovative approach to preparing vada that is customizable and could be made according to one’s personal taste.

Zee Entertainment clears dues to IndusInd Bank, ending insolvency proceedings

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The settlement between Zee Entertainment and IndusInd Bank is a major step forward for the proposed merger.

McCann’s Prasoon Joshi on AI and what it will do for creative individuals and the industry

Furthermore, social consciousness in the youth and creators today, is immense. They are fully aware of the power they enjoy. This generation is conscious and conscientious, both, Joshi said.

Prasoon Joshi, chairman APAC and CEO & CCO McCann Worldgroup India shares that while AI has immense potential, it remains to be seen how it tackles creative satisfaction.