Author: Aashrey Baliga

Influencer marketing in the spotlight: Balancing regulation and government collaboration

Goafest 2024 will be a three-day extravaganza, showcasing the pinnacle of creativity, knowledge, and networking in the advertising, marketing, and media industry.
 (Representative Image: My Life Through A Lens via Unsplash)

Minister Piyush Goyal met with 50 influential digital content creators to explore partnerships and collaborations for government schemes

SEBI to finalize draft discussion paper on guidelines for finfluencers

High-profile data breaches and privacy scandals have eroded confidence in online platforms and advertising practices.

Madhabi Puri Buch, Chairperson of SEBI, says that finfluencers who claim that trading can turn someone into a crorepati or lakhpati will be treated as fraudulent and engaging in misleading activities.

Google, Amazon and YouTube rank as most meaningful brands in India: Havas report

Ad agencies don’t really have a reputation for maintaining work-life balance. A lot of industry folks see this as a welcome change. Riya Ahuja told us that a thoughtful strategy is required to nurture a people-oriented approach in advertising companies that have difficulty with work-life balance. (Representative Image: Jon Tyson via Unsplash)

High scores show that Gen Z is not just the happiest (71 percent) and most optimistic (70 percent), but they are also very determined in expressing their sense of self. Brands that help them express their individuality meaningfully outperform other average brands by 66 percent.

Influencer marketing industry projected to be worth $2.8 – 3.5 Bn by 2028: Redseer report

Gen Z segment has a distinct aesthetic that impacts their brand choices, which have been driving fashion trends – crop tops, ribbed dresses, chunky sneakers, and baggy jeans. (Representational image by Laura Chouette via Unsplash

Influencer marketing has gained much momentum in last 12 months as it helps brand improve its reach to their target audience more effectively. With an estimated 3.5 to 4 Mn influencers to choose from, brands need a robust solution to discover and engage with the right influencers and overcome existing challenges in the market.

Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry

Philippe Krakowsky, the global CEO of Interpublic Group along with Storyboard18's Delshad Irani

Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.

HUL chairman Nitin Paranjpe’s speech cited India as the silver lining in a challenging era

Among other things, Paranjpe spoke about the company’s culture of developing talent and meritocracy that has made HUL a preferred employer over the years. (Representative Image: Fernando @cferdophotography via Unsplash)

A young workforce, rising consumption, enviable digital infrastructure, quest to become a favoured investment destination and a growing culture of innovation and enterprise are five factors that will help the country in its growth journey

Zee’s SAT hearing deferred, merger with Sony in the balance

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

The outcome of the case is crucial for the proposed union of ZEEL and Sony Pictures Networks India.