Author: Aashrey Baliga

Talented’s Binaifer Dulani’s experience of the Cannes Lions’ ‘See It Be It 2023’ programme

See It Be It has a simple mantra. See the power of the incredible female, non-binary forces of nature around you, and that of our allies, so that you have an expansive idea of what you can be.

The ‘See It Be It’ is a talent programme by Cannes Lions with the mission to achieve equal gender representation of creative directors and leaders across the globe.

Indian gaming flush with cash amid funding winter

Moving on from taxes and revenues, the report also said that India’s online gamers are expected to grow at a CAGR of 5 percent and reach 53.8 crore by FY28. (Representational image via Unsplash)

Gaming companies are spending their monies on a variety of initiatives, including acquiring new users, developing new games, and expanding into new markets.

DDB Mudra Group’s Aditya Kanthy on being a jury for Creative Effectiveness Lions

"I was struck by the passion for creativity from the clients on our jury. It made me feel optimistic about our business to see them fight for ideas and bravery in marketing." (Image sourced via Cannes Lions Website)

Aditya Kanthy, CEO and MD, DDB Mudra Group shares his experience of being a jury member for the Creative Effectiveness Lions at the Cannes Lions International Festival of Creativity.

Storyboard18 Exclusive: Ex-Meesho brand head Luckee R. Saini launches The Growth Collective

The Growth Collective business model will include fixed fees or a retainer model, but it is also looking to pick up equity in companies and build them from the ground up.

The Growth Collective has worked with a variety of startup clients, including Bengaluru-based fintech startup CheQ, Y Combinator-backed healthtech startup Kindly, and smart price comparison app PrizWiz.

What’s it like to be a first-timer at the Oscars of advertising?

In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027. Simon Cook, CEO, LIONS, said: “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have the most pressing conversations around how we co-create, collaborate and unlock greater value and progress for the wider industry in this space.”

From baguettes and croissants to high fashion and advertising marvels. Raghav Swamy, associate vice president – strategy, Leo Burnett India shares his first experience of the Cannes Lions International Festival of Creativity.

InMobi announces global sustainability commitment with Science-Based Targets Initiative (SBTi)

The Ministry has achieved 100% target in disposing Public Grievances, Public Grievance Appeals, and has disposed 21 MP references, 2 PMO references and 7 Parliamentary Assurances. (Representational image by Markus Spiske via Unsplash)

In addition to annual participation in Givsly’s Season Without Swag, a campaign to replace material gifts with nonprofit donations during the holiday season, InMobi will share the stage with Givsly at Cannes Lions 2023 to discuss the challenges, opportunities, and the path that can be taken for a sustainable ad tech stack.

Storyboard18 at Cannes Lions: IPG’s Philippe Krakowsky on AI’s transformative potential in the A&M industry

Philippe Krakowsky, CEO, Interpublic Group (Image sourced via IPG website)

Generative AI’s rapid scaling creates curiosity, anxiety, and transformative potential in the media and advertising industry. Interpublic Group’s CEO Philippe Krakowsky emphasises the combination of human expertise with AI, driving efficiency, freeing up time for client interaction, and elevating marketing strategies.