Aashrey Baliga – Page 112

Google, Surf Excel, and Burger King ads win Kantar’s 2022 Creative Effectiveness Awards

Saatchi & Saatchi Propagate aims to position Enamor as the preferred choice among digital audiences, highlighting the diverse range of offerings available. (Representative Image: Giorgio Trovato via Unsplash)

The market research firm says that all ads exemplify essential characteristics of being creatively engaging and landing persuasive stories that enhance brand sales.

Sylvester daCunha, the man behind the iconic Amul Girl passes away

Sylvester daCunha, founder and chairman, Da Cunha Communications (Image sourced via Twitter - @AMUL)

daCunha visualised a key symbol for Amul which could be positioned among the mothers and children. And, that is how the Amul Girl was born.

AI AI AI: What to expect from Cannes Lions 2023

The emergence of Artificial Intelligence and generative AI tools like ChatGPT are the hottest topics in Cannes this year, with sessions and closed-door meetings dedicated to understanding its impact on creativity, business and people. (Image sourced from Cannes Lions website)

Find out what’s in store at the Cannes Lions International Festival of Creativity.

“I was born in Kerala. But Cannes is my other birthplace,” BBDO India’s Josy Paul

"I was re-born here through a series of revelations, epiphanies and magic moments. Things happen to you and you are not the same." - Josy Paul, chairman and CCO, BBDO India

Josy Paul, chairman and chief creative officer, BBDO India, shares his experiences of attending Cannes Lions and what stood out for him over the years.

Bharti AXA Life Insurance appoints Archit Shankar as head of marketing and corporate communication

Archit Shankar will be accountable for marketing strategies, digital customer acquisition, channel marketing, consumer rights, and public relations initiatives.

Archit Shankar has held key positions at firms including Kantar, Max Bupa Health Insurance, and NIIT.

Cannes Lions 2023: Insights from Lokusdesign’s Shekhar Badve on judging global design campaigns

Among the Jury Presidents, Tor Myhren will serve as the Film Lions Jury President – the first time Apple has been represented. (Image sourced via Cannes Lions website)

Shekhar Badve, who was on the Design Lions jury, says consumer engagement, commercial success and creative excellence were the top criteria for evaluating the entries.

Cannes Lions 2023: Indian agencies send a total of 809 entries, 11 percent dip from 2022

At this year’s Cannes Lions, ‘Kaguya by GUCCI’ by Dentsu Inc., Tokyo, was awarded a Bronze Lion in Film Craft. The work featured music that celebrates a mix of historical Japanese artforms with the latest technology in creativity. (Image sourced via Cannes Lions website)

For Cannes Lions 2023, Indian agencies have sent most entries in Media (80 entries), Brand Experience & Activation (77 entries), and Direct (71 entries).

Author: Aashrey Baliga