Aashrey Baliga – Page 113

Google has been operating an illegal advertising monopoly, says the EU

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

European regulators threaten to break up Google’s ad monopoly; Google charged with violating antitrust law in how it operates its suite of digital advertising technologies.

Mast & Meh: Adidas, McDonald’s, JioMart, Tata Sampann

Stills from the Mast and Meh ads this week. Take a look at unskippable commercials and the ones we wish we could have skipped

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and boring ads.

GroupM launches hyper-local audience targeting solution, Geo Granularity for addressable TV

Covering an expansive area of 26,000 square kilometres across India’s top cities, this innovative solution was developed using proprietary geo-spatial technology and is the country’s first ever initiative of its kind, offering unparalleled targeting capabilities exclusively designed for TV advertisers. (Representative Image: engin akyurt via Unsplash)

Geo Granularity, developed by GroupM Nexus’s Finecast, enables hyperlocal targeting in high quality broadcaster inventory for more precise audience reach that optimises ad spend

Health and wellness influencers under scanner; Govt to release special guidelines

Byju’s wanted to exit its jersey sponsorship deal with the BCCI in December 2022. In the past, the ed-tech company spent millions of dollars on marketing and advertising. (Representational image by Christian Lendi via Unsplash)

Various ministries and authorities are working together to introduce special guidelines for finance (finfluencers), health and wellness influencers.

Storyboard18 Exclusive – Affable.ai launches AI companion Skye for influencer marketing

Speaking to Storyboard18, Nisarg Shah, CEO and co-founder of Affable Technologies, said that their goal is to improve the end-to-end influencer management for marketers.

The martech company said that it has partnered with Google Cloud to develop Skye, which will help marketers optimize their influencer marketing campaigns.

Havas refreshes its brand architecture and visual identity after 20 years

The account will be managed by the Mumbai office of Mullen Lintas.

The refresh kicks off with Havas’ headquarters in Paris and key Havas Villages around the globe, including London, Madrid, Mumbai, and New York, to be rolled out companywide in phases over the balance of the year.

All of 15, Chhota Bheem, an iconic brand, eyes a bigger global footprint

Chhota Bheem’s licensing and brand partnership journey started way back in 2010, with over 150 tie-ups over the years.

Green Gold Animation in Hyderabad, the creator of the brand, is looking to forge foreign licensing partnerships.

SEBI order casts doubts on Zee-Sony merger, potential delays expected

SEBI’s order creates hurdles for ZEEL-Sony merger as governance concerns surround Punit Goenka, potentially causing delays and feasibility questions.

Accenture Song’s Nick Law on adoption of AI and balancing creative vision and meeting client expectations

Nick Law, creative chairperson, Accenture Song

Nick Law, creative chairperson at Accenture Song talks about the evolution of AI and how we should adopt it in creative processes open-mindedly and how one can meet client expectations while applying their own creative vision while managing to create business impact.

Shubman Gill emerges as most likeable cricketer: Hansa research

Ceat is the flagship company of the RPG Group. It sells tyres for two-wheelers as well as passenger and commercial vehicles, among others (Image sourced via Twitter - @IPL)

Some of the key factors that played a pivotal role leading to the ‘likeability’ spike include: consistency in performance, providing joy and entertainment to viewers, risk-taking ability among others.