SEBI’s ban order is a major setback for Subhash Chandra and Punit Goenka, who have been in control of the Essel Group for over two decades.
Author: Aashrey Baliga
New Twitter CEO Linda Yaccarino sends her first email to employees; unveils vision for Twitter 2.0
Yaccarino outlines the goal to transform the “Global Town Square” and make it the ‘world’s most accurate real-time information source’ in her first company letter as CEO
Portfolio Night: What impressed ad gurus?
At Portfolio Night, organised by The One Club and co-hosted by BBDO India, DDB Mudra Group and TBWA\India, judges tell Storyboard18 that talent was there for sure, but it was the energy and positivity that swung it for most people.
Jio Effect: After JioCinema’s free streaming of major sports events, Disney+Hotstar follows
With free streaming, highest-ever peak concurrency, massive number of video views, and multiple feeds with various languages, JioCinema broke all previous records and then some during IPL 2023. Now Disney+Hotstar wants to offer free-streamed cricket.
HSBC’s new brand campaign with Virat Kohli promotes the idea of seeking new opportunities
The campaign highlights HSBC’s purpose of “Opening up a world of opportunity” as it works to support the goals of India going global.
Meesho refreshes logo, launches sonic branding as it eyes bigger pie of ecom market
Executed by design firm Landor & Fitch, the company has a refreshed logo with new colour scheme and sonic branding with tagline “Lo aaya Meesho”.
#TBH: No ‘digital advertising fatigue’ among regional audiences
There’s a newer audience that marketers have started advertising to in the last two and half years, which is consumers in tier 2 and tier 3 towns. They’re not stricken by fatigue and brands are using regional creatives and direct communication to culturally connect with these people.
Talented creates viral ‘Aadarsh Balak’ meme campaign for Myntra
For the millennials, Adarsh Balak has been the poster child of subversion, quiet rebellion and self-expression. Precisely why it became one of the most culture-impacting pieces of art for modern day India.
Unilever’s Nitin Paranjpe says all over €100k ad productions to include one person with a disability in crew
Nitin Paranjpe, chief people and transformation officer at Unilever shared that the company has taken a step in the right direction to create an inclusive community for all.
Colgate’s Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.