Author: Aashrey Baliga

Top creative and media agency heads on how AI will impact the advertising biz

Ajay Gupte, CEO-South Asia of Wavemaker (left), Shashi Sinha, CEO, of IPG Mediabrands (top left), Josy Paul, chairman and chief creative officer, BBDO India (bottom left), Anusha Shetty, chairperson and group CEO, Grey Group (bottom right), Prasanth Kumar, CEO, GroupM Media (top right)

Views from Wavemaker’s Ajay Gupte, IPG Mediabrands’ Shashi Sinha, BBDO India’s Josy Paul, Grey Group’s Anusha Shetty, and GroupM’s Prasanth Kumar.

Publicis Worldwide India appoints Sumant Bhattacharya as executive vice president – strategy

Sumant Bhattacharya has led stories for numerous brands across various sectors including Google, Nestle, Dabur, Maruti, Himalaya Wellness, Kalyan Jewelers, Absolut, Jameson, World Gold Council, and Sun Pharma, among others.

Prior to joining Publicis Worldwide India, Bhattacharya served as the national head for communications planning at Motivator, a GroupM agency. He also held positions at agencies such as Lowe Lintas, Grey, JWT, Leo Burnett, and Mudra, among others.

Grey Group India appoints Ankit Mathur as group creative director

Ankit Mathur has been recognized on the Social Samosa 30under30 list, served as a Shadow Juror for YouTube. Awards 2022, and holds a degree in Crafting Creative Communications from MICA. He’s also serving as an Adjunct Professor at Miami Ad School, Mumbai.

Ankit Mathur’s last stint was with Dentsu Webchutney as a creative director. He has also worked with other leading agencies like Digitas and McCann group on a wide spectrum of brands.

“Authenticity is the lifeblood of influencer marketing,” Good Glamm Group’s Priyanka Gill

Gill has taken on the role of Venture Partner at Kalaari Capital, having already served as a Founding Board member of CXXO.

According to Priyanka Gill , group co-founder, Good Glamm Group and CEO, Good Media Co, brands, agencies and marketing companies are going to find new and innovative use cases for influencers as well as really make it performance and results driven.

Creativeland Asia Network launches Creativeland Studios: acquires 62% majority stake in London-based Creators Inc.

With this acquisition, Creativeland Studios has consolidated ten active slates, including two titles in production and now will have over 50 titles in its pipeline. (Representative image by Jeremy Yap via Unsplash)

CLAN has launched Creativeland Studios to focus on the growth of its long and short-format cinema and tv content offering – focussing on creating, producing and distributing films, documentaries, television series and audio content.

JioCinema sets new world record with 3.21 Crore peak concurrency during TATA IPL 2023 final

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

Ad revenue on digital substantially higher than TV with JioCinema having over 13 times the number of advertisers on TV. Connected TV reach during the TATA IPL 2023 was 2X of HD TV.