Author: Aashrey Baliga

BARC appoints Dolly Jha as chief of product and research

Dolly Jha comes with a rich experience across consumer research, audience measurement, media analytics, ROI measurement and innovation research.

Prior to joining BARC India, Dolly Jha has been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the managing director for Nielsen Media – India.

Instagram’s new features are driven by deep human insights: Meta’s Paras Sharma

Brands create products or services, and creators create content. The product and services get sold, that's what the brand's objective is. Unless in some cases there is brand imagery, by using creators who can create the most impactful content, depending on the brand's objective, their objective will be met.

The new additions give users more control over their feed, help creators perfect their content, and allow fans to show appreciation through gifts while giving brands a wider reach through a bigger collaboration with creators, Paras Sharma, director and head of content and community partnerships at Meta tells Storyboard18.

Star Sports lands in boycott controversy over comedian Munawar Faruqui’s presence in IPL

Munawar Faruqui and others were arrested for the alleged offences punishable under various sections of the Indian Penal Code, including section 295-A which deals with deliberate and malicious acts intended to outrage religious feelings of any class.

Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.

Dentsu appoints Prerna Mehrotra as chief client officer

Prerna Mehrotra will focus on designing and delivering an elevated client experience across dentsu’s services in creative, media, and customer experience management (CXM).

Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.

IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu

Video views for IPL on JioCinema in the first weekend alone have eclipsed entire IPL season views on Disney+ Hotstar and ICC World Cup 2022, says Sangam Nayal.

Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.

HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate

A recent Modor Intelligence Forecast report pegged the market for home interiors and renovation in India to be between USD 20 - 30 billion. (Representational image by ian dooley via Unsplash)

The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.

Simply Speaking: Velvet rope – the tightrope between longing and belonging

To make bonds, connections and emotive associations is the nature of social man but all the while he craves the halo of singularity. Indeed, we are unified in our hunger for exclusivity. (Image: Andrik Langfield via Unsplash)

Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.

How IPL 2023 became a thriving democracy of brands

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.