Aashrey Baliga – Page 129

Tata IPL team Gujarat Titans sign 26 partners ahead of the tournament

Some of the brands that have decided to stay on include Dream11, boAt and Acko. (Representational Image via Unsplash)

Out of the 26 partnerships, 11 partners from 2022 have continued their association with the team, while 15 new partnerships have been signed.

Bite-sized gaming content goes big in India: Brands take notice of growing trend

Brands such as H&M, Pepsi and HP India are recognizing the potential of collaborating with gaming influencers to tap into the booming market and reach their target audiences. (Images via Instagram - @scoutop, @ig_mortal, @soul_regaltos, @payalgamingg)

India’s gaming industry has seen a massive surge in popularity, leading to a growth in bite-sized content.

Onitsuka Tiger announces Rashmika Mandanna as their first ever brand advocate

Rashmika’s reach within the Indian market is incredible, with a massive 36 million following on Instagram. She topped Forbes India’s list of most influential actors.

With her unique minimalistic fashion aesthetics and confidence – Rashmika embodies everything that the brand stands for.

Kinnect wins digital mandate for Blue Star

Sandip Chintawar and Prakash Kolhe who founded Cymetrix will continue to lead the company into its next phase of growth and expansion across geographies. (Representative Image: Vardan Papikyan via Unsplash)

The account was won following a multi-agency pitch and will be managed out of the Mumbai office. As part of the mandate, Kinnect will handle the brand’s digital strategy globally, along with managing its social media presence in the country.

Open Internet users touch 600 million in India, advertising yet to scale, report

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The study reveals that advertising on the open internet (on OTT/connected TV/online gaming) currently accounts for barely 15 percent of India’s total digital ad spend.

IPL’s success depends on broadcasters expanding the advertisers pool from 100 to 500: EssenceMediacom’s Navin Khemka

“In the first six months from a new business point of view, I think we would have converted almost $70 to $80 million worth of new business, which is almost like Rs 700-800 crore worth of new business already converted." - Navin Khemka, CEO at EssenceMediacom South Asia

Navin Khemka, CEO at EssenceMediacom South Asia on big shifts in the media landscape and what skills new age planners require to be effective.

WPL’s Mumbai Indians principal sponsor Lotus Herbals launches new DVC campaign

The jersey takes inspiration from the peacock, symbolising a combination of strength and elegance.

The new DVC by Lotus Herbals for WPL, addresses the inevitable fear factor that women experience when stepping out in the harsh sun.

Marketing veteran Vishal Singh joins Xapads Media as country head, India

Vishal Singh has over 22 years of experience in brand management, digital marketing, business strategy and media strategy development, Vishal has played a crucial role in launching Telecom and Media brand portfolios across different markets in India.

Vishal Singh has worked with some of the leading companies in India, including Idea Cellular, Big FM, Spice Group, and Mindshare.

MIB issues clarification; 26 percent FDI limit does not apply to OTT platforms streaming digital feed of TV news channels

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

MIB clarified “that when an OTT platform is hosting digital feed of a TV news channel granted permission under the extant Uplinking & Downlinking Guidelines, only as a medium and makes it available to its subscribers/users, such a OTT platform is not covered under the 26% FDI rule.”