Meta’s paid verification system will be available for a monthly fee of $11.99 on the web and $14.99 on iOS.
Author: Aashrey Baliga
Simply Speaking: Why brands need to be woke by design
Great brands are a force for positive social change. They design their businesses and products to address social issues. This brand-as-business approach to bettering the world is a profound leap forward in supporting the case for capitalism as a practical way to a better world.
Bookstrapping: India’s pathways to success by Ganesh Natarajan and Ejaz Ghani
The simplicity and foundational nature of the arguments in the book are akin to your grandmother reminding you of truths too inconvenient to implement. Bookstrapping rating: 3.5 stars.
10 things to know about YouTube’a new CEO, Neal Mohan
Neal Mohan is the new addition to the global Indian origin CXO list. He takes over from Susan Wojcicki whose retirement marks and end of an era.
Zupee hires Salman Khan as brand ambassador to go deeper into Real Money Gaming
Chief marketing officer Gaurav Mehta discusses collaboration and growth in the RMG industry in an exclusive interview with Storyboard18.
Storyboard18 x MC Insider – About an insecure clientele, awards season jabs, and how ideas are getting fished
Your regular fix of sizzling hot gossip from adland.
Facebook to give users more details on the ads they see
The social media giant has launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.
Transparency about brand associations emerges as top reason for influencer trust: ASCI
ASCI’s report also revealed that consumers stayed away from influencers when they sensed a lack of transparency, repetitive content, and over-promotion.
KidZania India appoints Rahul Dhamdhere as chief marketing officer
Rahul Dhamdhere, in his new role will lead strategic industry partnerships and alliances, group sales and the marketing departments.
Elon Musk finally announces new Twitter CEO
Elon Musk took to Twitter to post pictures of his dog Floki, jokingly announcing him as the new chief executive of the company.