Author: Aashrey Baliga

Simply Speaking: Loyalty – A mirage or a fountainhead?

Brands earn loyalty by distinguishing themselves with their actions. The decline and death of brands has been predicted with every disruption whether private labels, ecommerce or near perfect information availability. Instead we find top brands are strengthening their positions across industries. Loyalty is not dead, only the ability to create loyalists is wanting, writes our columnist in this week's Simply Speaking. (Representational image: Artem Beliaikin via Unsplash)

Marketers who can’t earn customer loyalty declare that it is dead.

Suman Sinha Dies: Remembering PepsiCo legend Suman Sinha, “the original cola warrior”

Known for building PepsiCo India and Indianizing the global company offering, Sinha was also known for his networking capabilities and keeping a pulse of the market. Industry remembers him as hard but people oriented manager. (Representational image via Unsplash)

Suman Sinha was the second chairman of PepsiCo India. He served the company for about a decade having joined the company in 1993.

Tata Motors to name its new electric fleet brand ‘.EV’

Under this new sub-brand, the company’s electric vehicles will also provide the .EV badging on the vehicle. Apart from this, Tata Motors also intends to shift from using a blue-coloured exterior that differentiates its EVs from its other offerings.

Tata Motors also intends to shift from using a blue-coloured exterior that differentiates its EVs from other its other offerings.

Why every business needs a digital marketing agenda

Gone are the days when branding was about wooing consumers on TV or Out Of Home media, with one-way communication, and then deploying demand generation tactics at points of purchase to drive sales. Both business-to-consumer (B2C) and business-to-business (B2B) buyers today want to actively learn about product categories and evaluate choices; they expect brands to engage with them and help them make informed decisions. (Representational image via Unsplash)

In an exclusive year-end article for Storyboard18, Infosys’s global CMO Sumit Virmani spotlights the necessity of future-proofing brands with holistic digital strategies.

Abhijit Avasthi’s company Sideways Play launches its first card game

"We aim to build a community of users who enjoy word games. We will continue to launch new contests and versions of the games over the top through Instagram for the users to keep having fun in various ways with their WordIt! cards.” - Zahid Hussain, senior strategy director, Wordit

WordIt! is designed for 2-4 players and is a fun addition to weekend family time as well as house parties, and comes with three exciting word game plays.

GOAT ads featuring football legend Lionel Messi

Traditionally billions of viewers watch the World Cup, and as they concentrate on what is happening on the pitch, the names of some of the world’s biggest companies flash behind the players on a rolling, technicolored loop – Budweiser, Visa, Coca-Cola, Qatar Airways, Adidas, McDonalds, Wanda, Vivo, Hyundai Kia, BYJU’s and Vivo.

As the 2022 FIFA World Cup came to an end with Argentina lifting the cup, Lionel Messi cemented the fact that he is one of the greatest football players in the history of the sport. Let’s take a look at some of the ‘Greatest Of All Time’ ads that feature the ‘Greatest Of All Time’ sportsman.

Online Dating in India: Young singles looking for casual yet clearly defined situationships, Tinder report

The dating app says that whether a user is looking for new friends, someone to hang out with, or a long-term partner, Tinder members have more control over who they connect with by having more insight into a potential match's intentions. In fact, 72 percent of Tinder members say they’re looking for someone who knows what they want. (Representational image via Unsplash)

Dating app Tinder’s latest brand film celebrates different kinds of human connections and the unexpected joys of dating on one’s own terms.

32 million tuned in to JioCinema to watch the FIFA World Cup final

"We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated" - Viacom18 Sports CEO, Anil Jayaraj (Image source via Twitter - @Sports18)

Viewership on both TV and digital soared as Argentina went up against France in the final clash of the FIFA World Cup 2022 held in Qatar

Martech firm Punt Partners raises first round of capital from investors, entrepreneurs

Sidharth Rao was the former group CEO of Dentsu McGarryBowen Group and the co-founder of Dentsu Webchutney, which was the Global Agency of the Year at Cannes Lions in 2022. Madhu Sudhan has led growth teams at SaaS companies such as Lio, Sensehawk and has founded startups Loanzen & Voxapp. Earlier this year, the duo announced the launch of Punt Partners, India’s first full-serviced martech venture that uses first party data, technology and design to deliver better user retention for brands.

Co-founded by Sidharth Rao and Madhu Sudan, Punt Partners fund-raise saw participation from Point OneCapital, Namma Capital and Real Time Angel Fund along with creative agency Talented.