Author: Aashrey Baliga

Simply Speaking: The changing face of Big Tech brands – from focused value creators to conglomerates

Jeff Bezos’s Amazon is driven on the vector of ‘efficiency via disruptive technology’ and is investing in server farms and drones. He owns the Washington Post in his personal capacity. Mark Zuckerberg’s Facebook became Meta and he bet the shop on creating its Metaverse. Elon Musk, is not only the boss of Tesla, the electric-car maker and Twitter but also a huge investor in space travel and solar-energy systems.

Being a ‘conglomerate’ is again the name of the game. The sprawling new tech conglomerates in a hydra-headed structure will bring up fundamentals pertaining to the brand for a fresh application or re-evaluation.

BYJU’S Atit Mehta on the Messi and FIFA World Cup sponsorship

"As a marketer, I saw an end-to-end attention to detail, focus and singularity of intent. They followed the dictum – do well that which matters to your customers - to near perfection," writes Shubhranshu Singh in this week's Simply Speaking. (Image source - Twitter @LSPNFC_)

Catching up with BYJU’s head of marketing Atit Mehta who’s in Qatar for the FIFA World Cup. He talks about the sponsorship and brand excitement on ground.

PokerBaazi plans to spend around $15 million on marketing in 2023

"Marketing in general has evolved a lot. The game is big globally, it’s a big sport but then the learning curve is longer. It is not just a click thing where we can just call the customer and ask them to come and give it a shot. It’s a quick fix and wouldn’t not last long. So you have to add different elements and include that in your marketing strategy." Says Varun Ganjoo, co-founder and CMO - Baazi Games.

PokerBaazi is focusing on product development, partnerships and content generation as the three pillars of growth for the brand.

Clutter Breakers: Why are Monster.com’s employees moving on?

In its new avatar FoundIt, the brand plans to make use of artificial intelligence (AI), data and analytics to serve jobs to its users. The company claims it serves more than 70 million job seekers now, and has 10,000 corporate customers across 18 countries. Business services provider Quess Corp owns the India, South East Asia and Middle-East businesses of Monster Worldwide, the parent company behind Monster.com. Images: Still from the brand's YouTube film.

As a part of its re-branding exercise, the recruitment platform’s top executives posted on LinkedIn that they are moving on… to nowhere but foundit.in, their new workplace.

Momentous advertisements by Nike over the years for the FIFA World Cup

Nike has been tethered to the FIFA World Cup and football at large since donkey’s years. Having sponsored any teams and events, suffice to say, Nike is the sports biggest fan. As a brand, they have always impressed us with their creativity and ingenuity with every ad campaign that they have released during the World Cup season for years.

Nike has been a steady supporter of football and the FIFA World Cup for years. They have continuously come up with innovative and creative ad campaigns for the sporting event. Let’s take a look at some of Nike’s stand-out advertisements for the FIFA World Cup over the years.

Sports sponsorship is an investment not an expense, HCLSoftware Dario Debarbieri

HCLSoftware Dario Debarbieri shares why signing the deal with the iconic Formula One racing team Scuderia Ferrari is the perfect way to reach its TG who happen to be top CXOs of various companies.

Dario Debarbieri, vice president and head of marketing at HCLSoftware talks about the objective behind the sponsorship deal with F1 racing team Scuderia Ferrari and the India market.

Memorable Rasna ads over the years that captured consumers’ hearts

Rasna is a staple in every Indian household. Amazingly popular among kids, its a very versatile product. You can mix it in cold water and instantly be energised, add it to dessert options or simply freeze them to make popsicles. The possibilities are endless.

Rasna’s founder Areez Pirojshaw Khambatta recently passed away. He left behind a legacy in the form of a successful homegrown brand that held the prime spot in the market for decades. Let’s take a look at some of Rasna’s famous advertisements and why they resonated with the viewers.

NFT is not just the marketer’s shiny new toy; Gaming and esports show the way

Gaming NFTs are becoming popular in India with companies in the space facilitating trading of digital assets. Since everything about gaming is digital - every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work.

NFTs are further transforming gaming into an income-generating activity for gamers and a lucrative tool to enhance user engagement.

One day India (for WPP) will overtake the UK market: Mark Read, WPP’s chief executive

“WPP and our agencies actually grew more quickly in the first six months of the year than Google or Meta, Snap and Twitter. This demonstrates the value of what we do, the resilience of our business model, the fact that we tend to work with larger companies,” says Mark Read, CEO, WPP.

Mark Read, CEO of the world’s largest ad holding company – WPP, on the state of advertising, global economic uncertainties, client concerns, Big Tech layoffs and more.