Are ad agencies becoming bargain basements?

The number of new and independent agencies that have started up in the last couple of years is significant. Even the number of senior and ‘not-so’ senior folks who’ve left big time agencies and started their own has gone up remarkably. (Representative image by Tamanna Rumee via Unsplash)

Agency fee structures have constantly been evolving. Today it is more about perception than about ROI, especially when it comes to retaining marquee clients.

Warner Bros Pictures (India) net profit soars to Rs 7.20 crore in FY 2023

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

Advertising and promotional expenses for the network in the fiscal year ending March 31, 2023, amounted to Rs 23.80 crore, an increase from Rs 21.12 crore in FY22.

Indian flavours and coffee will reach the world: Starbucks’ Laxman Narasimhan

“We're going to have, early this year here in India, the Starbucks Reserve Monsooned Malabar. This is going to be in all US stores in the middle of the year.”(Image source: Forbes India)

Starbucks’ India business has recently crossed Rs. 1000 crore in revenue with just 390 stores. Narasimhan said that increasing the store count is an aggressive agenda the company is working on for India.

International Hockey Federation (FIH) signs 4 year media rights agreement with Viacom18

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

With India being such a historic powerhouse of global hockey, this agreement is a great asset to boost the popularity of the game in the country even further.

Sony Pictures Networks India extends exclusive UFC broadcast rights in Indian subcontinent

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

The terms of the agreement include exclusive television and digital media rights for a wide range of UFC events through 2028.