Author: Aashrey Baliga

Sydney Sweeney joins Laneige as its first global brand ambassador

Their global partnership is now extended to cover around 40 countries all over the world. (Image sourced via Forbes)

Sweeney, who has been signed to Laneige US as their brand ambassador for the past 18 months with remarkable leads in projects including Euphoria, White Lotus, and more recently Anyone But You, will star in a series of new skincare campaigns for the internationally acclaimed K-beauty brand.

WinZO partners with academicians from IIT, Stanford to address skill versus chance issue in gaming

WinZO also partnered with the Indian Institute of Technology-Delhi (IIT-D), the Delhi Technological University (DTU), the Netaji Subhash University of Technology (NSUT), and the IIITD to launch its new cyber security programme, Code Health and Security Evaluation (CHASE). (Representative Image: Omid Armin via Unsplash)

WinZO has partnered with the Indian Institutes of Technology (IIT) Delhi, IIT Kanpur, and IIT Madras, as well as the Stanford University, the California State University, among others.

‘Sexist’ and ‘Regionalist’: Indira’s Rasam Paste’s OOH ad sparks controversy

The ad featured a line that read, “Wife North Indianaaa?” (Translated to - is your wife North Indian?) The ad insinuated that women from North India can’t make rasam. (Representative image by Alp Ancel via Unsplash)

The ad featured a line that read, “Wife North Indianaaa?” (Translated to – is your wife North Indian?) The ad insinuated that women from North India can’t make rasam.

Allied Blenders and Distillers launches ZOYA gin; enters luxury gin segment

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

Pregnancy yoga influencer with 50k followers earns 8 crore per year: House of X’s Raj Shamani

The total turnaround time from ideation to the launch of a brand is around 7 months. (Image sourced via Forbes India)

E-commerce and the creator economy are the two biggest industries that have disrupted the Indian economy share Shamani. “Combining the two will surely disrupt the market as discovery is happening online and there are more online purchases,” he added.

How Lakshadweep gained from the country’s biggest influencer, Narendra Modi

The past three days have marked the highest volume of calls regarding Lakshadweep, with interest pouring in not only from domestic tourists but also from international travellers. (Image sourced via Instagram)

Prime Minister Narendra Modi’s trip to and endorsement of Lakshadweep has not only saved the Indian tourism board massive ad and marketing money but has also set social media ablaze.

Priya Nair takes over as Unilever’s Business Group President, Beauty and Wellbeing

In 2023, Priya Nair became a part of the Unilever Leadership Executive which also comprises Nitin Paranjpe, Unilever's Chief People and Transformation Officer, and Rohit Jawa, who is the current CEO of HUL

Priya Nair joined Hindustan Unilever in 1995. As Business Group President, Beauty and Wellbeing for Unilever, Nair will oversee a €12 billion business.