Author: Aashrey Baliga

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

25 percent consumers changed their streaming platform, TV still has the largest base: Report

Spends on essentials like personal care & household items have increased for 48 percent of families. Consumption remains the same for 39 percent of families. The net score is at +34 this month. (Representative image by Brooke Lark via Unsplash)

Overall household spending has increased for 58% of the families. Consumption remains the same for 35% of families. The net score is +50 which is the same as last month, said an Axis My India report.

India and SpaceX partnership: India to launch communications satellite through SpaceX rocket

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

This new high-capacity satellite will help boost India’s broadband communication, especially in the remote and unconnected parts of the country, NewSpace India Ltd (NSIL), the commercial arm of India’s space agency ISRO, said in a statement.

ED files appeal against Delhi High Court order granting release to Vivo India execs in money laundering case

The regulator has asked them to credit the money received for investment advisory services and has banned them from the securities market until further orders. (Representative Image: Tingey Injury Law Firm via Unsplash)

Relief was granted to the Vivo India execs on December 30 since the accused were not presented before court within 24 hours of their arrest. Hence, deeming the custody illegal. The three execs claimed that they were arrested on December 21 and not December 22 as recorded by the ED.

Ayodhya turned popular choice on New Year’s Eve; witnessed 70 percent surge in bookings says OYO’s Ritesh Agarwal

He also shared how 80 percent more users were looking for stays in Ayodhya on New Year’s Eve. (Images sourced via Forbes and Firstpost)

Ritesh Agarwal, CEO of OYO took to X to share an interesting statistic. Ayodhya had seen on New Year’s Eve, more than what was witnessed in other popular holiday destinations such as Goa and Nainital.

Zerodha’s Nithin Kamath reflects on 2023; Read what he said

Kamath shared on LinkedIn: "Around 6 weeks ago, I had a mild stroke out of the blue. Dad passing away, poor sleep, exhaustion, dehydration, and overworking out —any of these could be possible reasons." (Image sourced via Forbes India)

Nithin Kamath, co-founder and CEO at Zerodha shared key updates and insights implemented that created large impact in the year gone by.

Marketing year in review: trends, takeaways & what’s coming in 2024

Here are 10 key takeaways and learnings that have emerged as top priorities for marketers and will be key in shaping marketing strategies of 2024 (Representational image via Unsplash)

The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These changes have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape.