Aashrey Baliga – Page 63

Google Cloud Public Sector appoints Virginia Sharma as head of marketing

Sharma previously served as the head of marketing for Google Cloud India. (Image sourced via X)

Prior to her on-going stint at Google, Sharma worked at JioSaavn where she held the role of vice president – brand solutions.

Media Dialogues with Storyboard18: Maintaining continuity In change, Maruti-Suzuki & Mindshare drive ahead

Storyboard18's editor Delshad Irani with Maruti Suzuki's Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani

In a conversation with Storyboard18’s Delshad Irani, Maruti Suzuki’s Shashank Srivastava and Mindshare South Asia CEO Amin Lakhani share exciting insights on navigating change in the Indian auto industry.

Merger limbo threatens Disney Star’s ICC broadcast as Zee-Sony talks delay

With the ICC rights cycle commencing in a fortnight, Disney Star will have to go ahead and broadcast the upcoming ICC Under-19 Men's Cricket World Cup 2024 on Star Sports channels, marking the initiation of the new media rights cycle from January 19 to February 11. (Image sourced via X - @BCCI)

On August 27, 2022, Disney Star secured the ICC media rights for the 2024-27 term, amounting to approximately $3 billion.

Apurva Chandra gets additional charge of Department of Health and Family Welfare

Storyboard18 reported that Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021. A civil engineer by education, Chandra had earlier served as Secretary, Ministry of Labour and Employment.

Chandra assumed charge as Secretary in the Ministry of Information and Broadcasting in August 2021

Unilever wants to tap UEFA EURO 2024’s live audience of 5 billion people worldwide

From Unilever’s portfolio of household brands, the Nutrition brands that will activate throughout UEFA EURO 2024 include Hellmann’s, Calve, Knorr, Colman’s, Amora, and The Vegetarian Butcher. (Representative image by Lucas George Wendt via Unsplash)

Unilever kicked off a multi-brand partnership with UEFA EURO 2024 in December 2023.

Unilever acquires premium haircare brand K18; grows the FMCG major’s Prestige portfolio

Terms of the deal were not disclosed. The transaction is expected to close in Q1 2024. (Representative Image: Constantin Wenning via Unsplash)

Unilever signed an agreement to acquire the premium biotech haircare brand K18. This marks another step in the optimisation of Unilever’s portfolio towards higher growth areas.

Talent needs a lot of training on how to use CGI: Famous Studios’ Anant Roongta

There was another reason to be associated with the IPL. According to Roongta, the shoe has the stamp of One8, a sportswear brand owned by cricketer Virat Kohli. (Representative images by Norwood Themes via Unsplash)

The managing director of Famous Studios said that if Computer-Generated Imagery is not used in the right way, one can end up losing a lot of money.

MAdTech Point: How can we make better predictions for the MAdTech industry?

How can we increase our chances of making right predictions? By expanding the aperture of our view of the industry. This can be done by collaborating with at least two adjacent industries. (Representative image by Jon Tyson via Unsplash)

As digital advertising accelerates, we are facing with the challenge of big tech platforms building their own concrete jungles on the back of privacy to grab their share of the pie. There will come a time, when ad spends will end up across 8 to 10 concrete jungles without any means to measure their ROI on common metrics.

Navigating the future: unravelling trends in consumer and media behaviour in 2024

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

From the surging popularity of social commerce and the pervasive impact of AI- powered marketing to the escalating demand for personalized and purpose-driven experiences that make for meaningful content, brands are challenged to be agile and adaptable to stay ahead of the curve.

Hyundai announces Deepika Padukone as brand ambassador

Deepika Padukone has endorsed several Indian brands such as Asian Paints, Jio, Dabur, Tanishq, and Axis Bank, as well as international brands such as Chopard and Levi’s.

This partnership promises a mutually beneficial tie-up, leveraging her strong emotional bond with the Indian audience making her an ideal Brand Ambassador for Hyundai Motor India.