Author: Aashrey Baliga

Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.

InMobi acquires Quantcast Choice to enhance frictionless consent management for publishers

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As part of the acquisition, InMobi will uphold the platform’s free availability for existing customers and remains committed to extending this promise to both existing and new customers.

Talent and ideas meet tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditi Mishra, CEO, Lodestar UM, Santosh Padhi, CCO, Wieden + Kennedy, Nitin Saini, VP – marketing, Mondelez India, Rana Barua, Group CEO, Havas India share why they’re excited about Storyboard18’s YoungGuns initiative.

Explained: NCLT order on Zee-Sony merger scheme

While the final order of NCLT has a detailed 12-pointer findings and observations section, the most important takeaway is obviously the bench’s approval of the merger. (Image source: Moneycontrol Hindi)

The NCLT order states that SEBI’s call on whether Punit Goenka can hold any key managerial role in listed firms shouldn’t halt the merger.

India transforming from trend-jacker to torchbearer in consumer tech and adtech space, says expert

Abhay Singhal underlined that AI isn't merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms. (Representative Image: Fab Lentz via Unsplash)

Abhay Singhal, one of the Co-founders of InMobi, holds the perspective that India is making a significant shift from being a follower of trends to becoming a leader in the realms of consumer technology and advertising technology.

Bookstrapping: Through the broken glass by TN Seshan

TN Seshan is India’s own Ramon Magsaysay Award winner whose phone has not stopped ringing! And he picks it up himself!

The book discusses pertinent concerns about the conduct of political parties; do they function in accordance with their own party’s constitution? (the one they submit to the election commission at the time of registration. BookStrapping rating:3.5