Vandana Luthra, Founder, VLCC writes, ” As an entrepreneur, the challenge during the initial stages was one of perception. People were familiar with beauty parlors but the idea of a Transformation Centre that provides a solution from head-to-toe was perceived as futuristic.”
Author: Indrani Bose
UNIQLO’s Nidhi Rastogi on partnership with Katrina Kaif and new summer collection
Nidhi Rastogi, Marketing Director at UNIQLO India says Katrina is someone whose style aligns seamlessly with UNIQLO’s LifeWear philosophy of simplicity, functionality, and timelessness.
Bajaj Electricals’ Rajesh Naik on Mumbai Coastal Road Project and enhancing urban landscape for future generations
Rajesh Naik- Head of Lighting Solutions, Bajaj Electricals Limited shares the lighting vision of Bajaj Electricals for the Mumbai Coastal Road Project.
Sports marketing: Building loyalty beyond the game
With the imminent arrival of the 17th season of the Indian Premier League (IPL), advertisers are
strategically harnessing the power of Connected TV (CTV) to amplify their reach and deepen fan
engagement.
Amazon Prime unveils video dedicated to the role of women in entertainment
The video features Kelly Day, vice president – International, Prime Video; Gaurav Gandhi, vice president, Asia Pacific & MENA, Sushant Sreeram, country director, Prime Video India and Aparna Purohit, head of Originals – India & Southeast Asia.
General elections: Mandatory identity verification for advertisers on Google
Google has been equipping people across the country with ways to better evaluate information online through ongoing initiatives such as FactShala, Sach Ke Saathi and YouTube’s Hit Pause.
HEINEKEN’s United Breweries launches Queenfisher to celebrate sisterhood
The initiative celebrates moments of sisterhood across all groups of friends, activated through touchpoints, curated experiences and a new lager beer.
Google collaborates with Election Commission to enable voters to discover critical voting information
Google has information panels that indicate funding sources from publishers that receive public or government funding, and information panels giving topical context for topics prone to misinformation.
Joy Personal Care ropes in Shah Rukh Khan as brand ambassador
Leveraging its two-year partnership as an associate sponsor of the Kolkata Knight Riders, Joy Personal Care aims to maximize visibility and impact during this event.
An app for carpenters; Greenpanel launches Greenpanel Mitr as part of its Loyalty Program
The application helps the brand to engage and interact better with their strong network of influencers (carpenters and contractors) and turn them into brand loyalists