According to industry experts, the average cost of setting up a Tier-4 data centre in India is around Rs 50-60 crore
Author: Indrani Bose
Tetley calls out bodyshaming with #everyBodycan
A “Golu” loves to eat. But can’t run fast. A “Teeli” is petite. But can’t lift weights. Find out why.
Canva is used by 60 million students and teachers globally: Ruoshan Tao
Ruoshan Tao, Head of Marketing for SEA and LATAM for Canva addresses if the design platform kills creativity, talks about power of Canvassadors and more.
Media inflation across APAC is predicted to reach 3.6% in 2024: Report
In India, TV inflation is expected to retain its lead position, with a slight increase versus its 2023 level
IOA reiterates stance on unauthorized ads for Paris Olympics
The IOA emphasised the importance of respecting intellectual property rights and the official endorsements established by the International Olympic Committee (IOC).
SKODA’s Rahul Pansare joins Stellantis
Rahul Pansare has also worked with Volkswagen India, Reliance Big Entertainment, Philip Morris and Fiat India.
MIB’s Sanjay Jaju: OTT to be seen as a chief contributor to India’s soft power
Sanjay Jaju highlighted that the digital media segment is witnessing a growth of 30 percent YoY: “The main shift here is largely due to the large shift in the OTT space.”
Online gaming surpassed filmed entertainment in India, touched Rs 220 billion in 2023
FICCI-EY report highlights the growing popularity of online gaming, with over 450 million gamers in India and 100 million playing daily.
Bacardi India announces Mahesh Kanchan as marketing director for India & neighboring countries
Prior to his tenure at Del Monte, Mahesh Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice President – Marketing & Revenue Growth Management at Carlsberg India.
WPL shatters sponsorship stereotypes: Diverse brands drive 10 percent team revenue growth in the women’s cricket league
Women’s Premier League is attracting not only new sponsors but also encouraging existing ones to extend their partnerships.