Author: Indrani Bose

Reliance and Disney deal: A media and ad powerhouse emerges in India

According to Elara’s analysis, the merger may result in improved profitability for the combined entity as there may be a reduction in employee cost, production cost and marketing costs on the TV side and content costs, particularly on the OTT side, which could contribute to a more sustainable path to profitability over the medium to long term. (Image source: Moneycontrol)

Post the merger, the combined entity will command a TV, advertisement, TV subscription (excluding distributors/DTH/MSO revenue) and Total TV market share of 40 percent, 44 percent and 42 percent respectively.

Reliance Industries and Disney JV to create media behemoth: 10 big takeaways

According to Elara’s analysis, the merger may result in improved profitability for the combined entity as there may be a reduction in employee cost, production cost and marketing costs on the TV side and content costs, particularly on the OTT side, which could contribute to a more sustainable path to profitability over the medium to long term. (Image source: Moneycontrol)

The joint venture has been valued at Rs 70,352 crore ($8.5 billion). RIL will be injecting Rs 11,500 crore ($1.4 billion) into the venture to support the growth strategy.

Sonic branding is not just about utilisation but also about utility: Rajeev Raja

Rajeev Raja discusses how sonic brand assets positively impact purchase intent for a brand, shares the sound design process and gives us an idea about the mogo creation of Mastercard and Zomato.

Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.

Fractal launches Kalaido.ai –India’s first text to image diffusion model

Trained on a public dataset of 70 million images, Kalaido.ai takes text inputs in 18 different Indian languages to generate images.

Using proprietary diffusion pipeline involving both “training free” approaches and minimal training, the tool helps to enable richer details in the image, higher fidelity and photorealism.

Social Panga enters global market, opens office in Dubai

Himanshu Arora, co-founder, Social Panga (left) and Gaurav Arora, co-founder, Social Panga, (right)

With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.

Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®

This collaboration harnesses the combined strengths of Colgate's enduring commitment to social responsibility and IMPAct4Nutrition's expertise, aiming to significantly enhance oral health and nutrition awareness among children.

In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.

McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally

"There is curiosity, a willingness to take risks and an affinity for investment when it comes to Indian companies.This makes me pretty positive for a very bright future for Gen AI driven marketing and sales in India," says Jesko Perrey, Senior Partner, McKinsey & Company.

Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.