Post the merger, the combined entity will command a TV, advertisement, TV subscription (excluding distributors/DTH/MSO revenue) and Total TV market share of 40 percent, 44 percent and 42 percent respectively.
Author: Indrani Bose
Storyboard18 Visionaries: Britannia’s Varun Berry shares leadership lessons
Varun Berry, Managing Director, Britannia Industries shares his leadership lessons that he learnt over the past 39 years of working at the Bangalore chapter of Storyboard18 Visionaries.
Reliance Industries and Disney JV to create media behemoth: 10 big takeaways
The joint venture has been valued at Rs 70,352 crore ($8.5 billion). RIL will be injecting Rs 11,500 crore ($1.4 billion) into the venture to support the growth strategy.
Sonic branding is not just about utilisation but also about utility: Rajeev Raja
Rajeev Raja, founder and soundsmith at BrandMusiq discusses how sonic brand assets positively impact purchase intent for a brand, elaborates about the sound design process and gives us an idea about the MOGO® creation of Mastercard and Zomato.
Hero Vired launches scholarship #EmpowerHer ahead of International Women’s Day
15 percent of men hold executive-level positions compared to only 4 percent of women in similar positions
Fractal launches Kalaido.ai –India’s first text to image diffusion model
Using proprietary diffusion pipeline involving both “training free” approaches and minimal training, the tool helps to enable richer details in the image, higher fidelity and photorealism.
Social Panga enters global market, opens office in Dubai
With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.
Colgate sets out to impact additional 10 mn children by 2025 via Bright Smiles, Bright Futures®
In a strategic move to further fortify its impact, Colgate has partnered with IMPAct4Nutrition, a knowledge and resource platform on nutrition incubated by UNICEF India.
Karan Johar’s Dharma Cornerstone Agency (DCA) ropes in Orry to strengthen influencer marketing portfolio
Orry’s decision to join DCA signifies a strategic move towards expanding his influence beyond the digital space.
McKinsey’s Jesko Perrey: India can leapfrog GenAI in multiple areas and be front runner globally
Jesko Perrey, Senior Partner, McKinsey & Company. discusses GenAI-led marketing and sales, Gen AI having the potential to unlock up to $1.2 trillion in value for the Marketing and Sales function, ethical concerns of Gen AI and whether AI can replace human creativity.