Author: Indrani Bose

PayU Payments appoints five new members to its board of directors

The new directors join chief executive officer Anirban Mukherjee and chief finance officer Arvind Agarwal on the board of PayU India. (Representative Image: Towfiqu barbhuiya via Unsplash)

The board additions also come in at a time when PayU India is working towards a public listing and has begun the process internally.

ASUS launches new campaign with comedian Bhuvan Bam

Bhuvan Bam epitomizes the spirit of gaming, exuding his trademark energy and humor while championing the prowess of the ROG Zephyrus G16.

his campaign aims to ignite the passion of creators and gaming enthusiasts alike, inviting them to explore the potential of gaming with the ASUS ROG Zephyrus G16 – the first gaming laptop in India with an OLED panel.

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027

Highlighting the impact of CTV in India, the report explores key aspects such as the surge of 32 million CTV users, evolving viewing trends, Indian audience behavior, the influence of CTV on ad recall and buying choices. (Representative Image: Glenn Carstens-Peters via Unsplash)

CTV advertising isn’t just keeping up; it’s giving advertisers the power of detailed analytics and measurable metrics.

Yellow.ai launches email automation; Gen AI to handle 80 percent of email queries

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

Despite many consumers preferring email for customer service, businesses often struggle to manage email inquiries efficiently.

Are Large Language Models and Generative AI a panacea that ails the enterprise?

Netcore's AI-based recommendation engine will allow Fabindias to customize AI algorithms for various scenarios, tailoring product recommendations to shoppers at different stages of the purchase funnel.(Representative image by Possessed Photography via Unsplash)

Generative AI models can sometimes ‘hallucinate’, or generate information not present in the training data resulting in inaccurate or misleading content.

Patanjali Foods shares fell over 3 percent; despite ‘no threat’ assurance following SC crackdown on Patanjali Ayurved

At the April 10 hearing, the Supreme Court also rejected the second affidavit of apology submitted by Patanjali and the bench warned them to be ready to face action in the contempt case. Justice Kohli said, "Why should we not treat your apology with the same disdain as shown to the court undertaking? We are not convinced..." (Image source: Moneycontrol)

An apex court bench had issued a show-cause notice to Patanjali Ayurved, co-founded by yoga guru Ramdev, and managing director Balakrishna for going back on their promise to not make “misleading claims” in advertisements for its medicines.

57 percent internet users prefer internet content in Indic languages in urban India: Report

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

23 percent believe internet is too difficult to understand and 22 percent are users are not aware of the benefits of the internet.

707 mn people in India enjoy OTT audio and video services: Reports

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

The rise of digital entertainment services is also bolstered by the rise of non-traditional devices (smart TV, smart speakers, Firesticks, Chromecasts, Blue-Ray etc) that has witnessed a growth of 58 percent between 2021-23 at all India level.