Author: Indrani Bose

Ram Mandir has heightened the visibility of religious tourism: Yatra’s Dhruv Shringi

Dhruv Shringi says that for technology-enabled customer experiential products, Yatra is placing significant emphasis on harnessing AI tools to enhance the customer experience, making them more accessible for companies like ours.

As per Dhruv Shringi, CEO and Whole-Time Director, Yatra, travellers are adopting a strategic approach, by staying in Lucknow and leveraging the cultural richness and heritage and making it a dual experience with a day trip to Ayodhya.

ITC Sunfeast becomes the food partner of Royal Challengers Bangalore

ITC Sunfeast Baked Creations announced its partnership with Royal Challengers Bangalore (RCB) as the Official Gourmet Food Partner for the Women's T20 League 2024.

This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament.

Decoding D’ Decor’s business strategy with Sanjana Arora

Although the furnishing company has an e-commerce strategy, Sanjana Arora, business head of D’Decor, said in an interview that she still believes customers prefer to touch and feel products before buying them.

Sanjana Arora, business head, D’ Decor discusses the home furnishing company’s omnichannel and ecommerce strategies and more.

India Yamaha Motor becomes official sponsor of Monster Energy Yamaha MotoGP Team

'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit.

As a testament to this partnership, the iconic logo of IYM’s acclaimed brand campaign, ‘The Call of the Blue,’ will prominently feature on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season.

Ed tech startup Scaler unveils web series, ‘Codeyil Iruvar’ with YouTube channel Parithabangal

Set against the backdrop of their journey from a rural village to the bustling city of Bengaluru, where they chase their entrepreneurship dreams, the show promises to be a rollercoaster ride of laughter, friendship, and redemption.

The six-part series, written and directed by Sahit Anand, revolves around the adventures of two friends, Gopi and Sudhakar, as they navigate their way through life’s challenges with wit and humour in pursuit of their start-up dreams.

Platinum EVARA launches “I Got This” with cricketer Jemimah Rodrigues

Jemimah's cricketing journey began at the tender age of three when her grandfather gifted her a bat, igniting a passion that would define her life.

Through a series of 6 films woven around the concept of ‘6 challenging balls, 6 extraordinary deliveries’, the campaign showcases the different challenges and struggles Jemimah’s overcame in order to emerge as the cricketing icon that she is today.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.