Indrani Bose – Page 22

Industry experts share their take on ISEC

The Indian Socio Economic Classification (ISEC) is the answer. Research firms, advertisers, and measurement bodies are rapidly adopting ISEC to target households.

ISEC is the first classification which has taken a woman into account. It is the first gender-neutral classification in this country.

Red FM appoints Kunal Jerath as national marketing head

Jerath is a marketing professional with experience in P&L, digital marketing, product management, recurring revenue, consumer engagement and audience intelligence, with a career spanning over two decades.

Prior to this, Jerath was associated with BCCL (The Times of India) for more than ten years

Aditya Birla Group’s new paints company Opus appoints DDB Mudra as creative partner

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

With this partnership, DDB Mudra will manage the comprehensive portfolio of four brands from Birla Opus: Style (economy paints range), AllWood (wood finishes), AllDry (waterproofing) and Prime (institutional).

Women only social community app coto ropes in Ankhi Das as strategic advisor

Ankhi Das will bring a wealth of knowledge and expertise in various fields, including business, mental health, finance, and healthcare to further coto’s ethos of sisterhood and women empowerment.

Ankhi Das will guide the content and community teams to build a safe and responsible digital environment for women to create and consume content, share opinions, gain knowledge, and build new connections.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Navigating the ever-evolving dynamics of content production for OTT

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

In India’s content production landscape, creators and producers often find themselves without
ownership or intellectual property (IP) rights for their work.

Ranveer Singh’s Bold-ness with Care: Leveraging Bollywood’s only clutter-breaking star

If we’d expect anyone from Bollywood to voluntarily stand out, it would be Ranveer Singh. (Image source: Moneycontrol)

Celebrities are usually seen sticking to advocating for generally ‘safer’ brands. Then, why did Ranveer Singh choose to break the mould by launching a sexual wellness brand?

Bajaj Auto invests Rs 45.75 crore more in Yulu Bikes

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Yulu has raised a total of $19.25 million (Rs 160 crore) in equity funding from its existing investors Bajaj Auto and Magna.

Uber CEO Dara Khosrowshahi identifies India as a challenging market for growth

Uber's core ride-hailing business suffered a significant setback during the pandemic, with lockdowns restricting movement from one place to another. (Image source: Unsplash)

Khosrowshahi said that the company had to make some difficult decisions, including layoffs, and had to change its approach and strategy.

Pfizer partners with Publicis; launches AI platform Charlie

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

With the assistance of Publicis Groupe and the foundational technology of Marcel’s AI platform, Charlie has been designed to serve as a central nucleus for content creation, editing, fact-checking, and legal reviews, BNN Breaking stated.